Special bra to urge working women to go shopping

Special bra to urge working women to go shopping

Women's underwear maker Triumph International (Japan) Ltd. unveils in Tokyo on April 26, 2017, a special "Premium Friday Bra" linked to the recently launched government campaign urging people to leave work early on the last Friday every month to encourage spending. The company, which releases promotional bras twice a year, said the lingerie reflects how working women feel when they go shopping. The bras feature built-in purses in the cups and an alarm clock that sounds at 3 p.m. to remind the wearer to get out of the office and into the shops. (Kyodo) ==Kyodo

  • Product Code
  • ILEA000107968
  • Registered date
  • 2017/4/26 16:03:15
  • Credit
  • Kyodo / Kyodo News Images
  • Media source
  • 2017 Kyodo News
  • Media size
  • 3964 × 2806 pixel
  • Resolution
  • 240 dpi
  • Deployment size
  • 994.38(KB)*
  • Special instruction

*File size when opened in Photoshop, etc.

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    Triumph International (Japan) develops new line of lingerie

    Triumph International (Japan) develops new line of lingerie

    A model holds a mesh sheet which will be used by Triumph International (Japan) Ltd., a maker of women's lingerie and shape wear, in the company's new line of lingerie during a press conference in Tokyo on March 19, 2015. The newly developed "WONDER MAKE" bra, which supposedly doesn't give a feeling of tight pressure and at the same time maintains the natural shape, will be on sale from March 26. (Kyodo) ==Kyodo