Mitsubishi Motors launches 'i' minicar, targeting baby boomers

Mitsubishi Motors launches 'i' minicar, targeting baby boomers

TOKYO, Japan - Mitsubishi Motors Corp. President Osamu Masuko poses beside a new minicar named ''i'' his company launched on Jan. 24 as part of its business rehabilitation efforts, mainly targeting baby boomers who will retire over the next few years. Masuko said how to respond to the upcoming mass retirements of baby boomers will be key to the restructuring of the struggling automaker. (Kyodo)

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  • Kyodo / Kyodo News Images
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  • 281.66(KB)*
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