Century-old Italy-born brand FILA gains new life in China

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Century-old Italy-born brand FILA gains new life in China

STORY: Century-old Italy-born brand FILA gains new life in China DATELINE: May 27, 2022 LENGTH: 00:02:14 LOCATION: QUANZHOU, China CATEGORY: ECONOMY SHOTLIST: 1. various of FILA products 2. SOUNDBITE(Chinese): LI LING, Vice president, Anta Group 3. various factory manufacturing and products 4. SOUNDBITE(Chinese): LI LING, Vice president, Anta Group 5. various factory manufacturing and products STORYLINE: According to FILA's financial statements, the Italy-born sportswear brand has gained new life in China, with its operating revenue reaching a record high of 21.82 billion yuan (about 3.37 billion U.S. dollars) in 2021. China's major sportswear company Anta Sports acquired franchises for FILA Group's trademarks on the Chinese mainland as well as in Hong Kong and Macao in 2009. China's rapidly developing sportswear market and strong industry chain enabled FILA to grow from an in-loss brand to a market winner. SOUNDBITE(Chinese): LI LING, Vice president, Anta Group "Anta acquired the FILA business in the P

  • Product Code
  • ILEA000969970
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  • 2022/5/27 00:00:00
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  • Xinhua / Kyodo News Images
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  • Xinhua News Agency.All Rights Reserved
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