China's booming coffee industry pursues high-quality development

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China's booming coffee industry pursues high-quality development

STORY: China's booming coffee industry pursues high-quality development DATELINE: Oct. 26, 2022 LENGTH: 00:01:46 LOCATION: KUNMING, China CATEGORY: ECONOMY SHOTLIST: 1. various of coffee plantations 2. various of farmers 3. SOUNDBITE 1 (Chinese): WANG WEI, Manager, Local international coffee trading center 4. various of coffee production lines 5. SOUNDBITE 2 (Chinese): WANG RUIXING, Coffee shop owner 6. various of coffee shops STORYLINE: Famous for Pu'er tea, a deep-brewed tea with a sweet aroma, Pu'er City in southwest China's Yunnan Province is making a name for itself as China's coffee capital. Pu'er has 668,000 mu (around 44,530 hectares) of coffee plantation in 2021, producing the highest yield of coffee beans of 46,000 tonnes in China. This is thanks to the efforts of the local government to develop coffee planting and processing as a backbone industry. In 2019, Pu'er City launched a pilot insurance program for the pricing of green coffee beans in the city, so as to reduce the burden on coffee pro

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  • 2022/10/26 00:00:00
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