Legacy and innovation: China's time-honored brands keep pace with times in new era

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Legacy and innovation: China's time-honored brands keep pace with times in new era

STORY: Legacy and innovation: China's time-honored brands keep pace with times in new era DATELINE: Feb. 5, 2023 LENGTH: 0:02:35 LOCATION: Beijing CATEGORY: CULTURE SHOTLIST: 1. various of China's time-honored brands 2. SOUNDBITE 1 (Chinese): CHENG XU, General manager of Beijing Neiliansheng Shoes Co., Ltd. 3. SOUNDBITE 2 (Chinese): YU DAZHI, Deputy general manager of Beijing Daoxiangcun Food Group Co. STORYLINE: China's Ministry of Commerce shows that China has 701 century-old brands. They're embodiments of China's traditional culture and most of them own at least one intangible cultural heritage. How to sustain their classic style while winning the hearts of the new-generation customers is a problem facing many. Neiliansheng, a Chinese traditional cloth shoe maker, used to be a symbol of the ancient court nobility and riches, with its "thousand-layer" soles and hand-stitched fabric uppers. Now it is revamping itself through association with novel elements to catch the attention of Gen Z customers. S

  • Product Code
  • ILEA001236244
  • Registered date
  • 2023/2/05 00:00:00
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  • Xinhua / Kyodo News Images
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  • Xinhua News Agency.All Rights Reserved
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