Growing market potential in China offers development opportunities for global automakers

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Growing market potential in China offers development opportunities for global automakers

STORY: Growing market potential in China offers development opportunities for global automakers DATELINE: May 24, 2023 LENGTH: 00:03:31 LOCATION: SHENYANG, China CATEGORY: ECONOMY SHOTLIST: 1. various of China 2. various of BMW production line 3. SOUNDBITE 1 (English): MILAN NEDELJKOVIC, Member of the board of management of BMW AG 4. various of BMW production line 5. SOUNDBITE 2 (English): MILAN NEDELJKOVIC, Member of the board of management of BMW AG 6. various of tesla production line and factory in Shanghai STORYLINE: In recent years, the significantly expanded middle-income group and upgraded consumption structure in China have offered more development opportunities for global enterprises. Previously deemed as luxuries, car brands such as BMW and Tesla are gaining popularity among Chinese consumers. Twenty years ago, when it first set foot in China, BMW adopted a light asset investment strategy of renting production lines with China's Brilliance Auto Group. Now in China, BMW Group has built its larg

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