ILEA001588735: CHINA-HEBEI-ZHUOZHOU-DONATED SUPPLIES-ARRIVAL (CN)

Gen-Z Sell Books via Livestreaming - China

Staff members pack books at a factory of New Buds Publishing House in north China's Tianjin, Nov. 12, 2024. Dong Lu, a book livestreamer at New Buds Publishing House of Tianjin Publishing and Media Group Co., Ltd., and Zhang Quan, a livestreaming director, together bring high quality books to audiences via livestreaming. During this "Double 11" shopping festival, their nearly three-hour livestream attracted over 10,000 viewers, generating impressive sales. "The purpose of livestreaming is to guide parents in choosing the good books," Dong said. As a Gen-Z livestreamer, she believes that although the business mode has changed, the original intention of introducing inspiring books to customers remains. As of December 2023, the total number of professional livestreamers has reached 15.08 million in China. Tianjin, China. Photo by Sun Fanyue/Xinhua/ABACAPRESS.COM

Gen-Z Sell Books via Livestreaming - China

A staff member sorts books at a warehouse of New Buds Publishing House in north China's Tianjin, Nov. 12, 2024. Dong Lu, a book livestreamer at New Buds Publishing House of Tianjin Publishing and Media Group Co., Ltd., and Zhang Quan, a livestreaming director, together bring high quality books to audiences via livestreaming. During this "Double 11" shopping festival, their nearly three-hour livestream attracted over 10,000 viewers, generating impressive sales. "The purpose of livestreaming is to guide parents in choosing the good books," Dong said. As a Gen-Z livestreamer, she believes that although the business mode has changed, the original intention of introducing inspiring books to customers remains. As of December 2023, the total number of professional livestreamers has reached 15.08 million in China. Tianjin, China. Photo by Sun Fanyue/Xinhua/ABACAPRESS.COM

Winter Brewing Ceremony For Yellow Rice Wine - China

Staff members work at Shendang Winery Co., Ltd. in Haiyan County of Jiaxing City, east China's Zhejiang Province, Nov. 9, 2024. Shendang Winery Co., Ltd., a century-old winery in Shendang Ancient Town in Jiaxing, held a start-of-winter brewing ceremony for yellow rice wine on Saturday. The ceremony is a tradition observed around Lidong, or Start of Winter, the 19th of the 24 solar terms in the Chinese lunar calendar. Photo by Xinhua/Xu Yu/ABACAPRESS.COM