GERMANY-BONN-DHL-GLOBAL CEO-INTERVIEW

GERMANY-BONN-DHL-GLOBAL CEO-INTERVIEW

(240310) -- BONN, March 10, 2024 (Xinhua) -- This photo taken on March 6, 2024 shows the logo of DHL Group at the DHL headquarters in Bonn, Germany. TO GO WITH "Interview: China offers innumerable opportunities, says DHL Express CEO" (Xinhua/Zhang Fan)

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      Gen-Z Sell Books via Livestreaming - China

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      Dong Lu (L) and Zhang Quan take photos of children's books at New Buds Publishing House in north China's Tianjin, Nov. 12, 2024. Dong Lu, a book livestreamer at New Buds Publishing House of Tianjin Publishing and Media Group Co., Ltd., and Zhang Quan, a livestreaming director, together bring high quality books to audiences via livestreaming. During this "Double 11" shopping festival, their nearly three-hour livestream attracted over 10,000 viewers, generating impressive sales. "The purpose of livestreaming is to guide parents in choosing the good books," Dong said. As a Gen-Z livestreamer, she believes that although the business mode has changed, the original intention of introducing inspiring books to customers remains. As of December 2023, the total number of professional livestreamers has reached 15.08 million in China. Tianjin, China. Photo by Sun Fanyue/Xinhua/ABACAPRESS.COM
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        Gen-Z Sell Books via Livestreaming - China

        Dong Lu (R) and Zhang Quan analyze livestreaming performance at New Buds Publishing House in north China's Tianjin, Nov. 13, 2024. Dong Lu, a book livestreamer at New Buds Publishing House of Tianjin Publishing and Media Group Co., Ltd., and Zhang Quan, a livestreaming director, together bring high quality books to audiences via livestreaming. During this "Double 11" shopping festival, their nearly three-hour livestream attracted over 10,000 viewers, generating impressive sales. "The purpose of livestreaming is to guide parents in choosing the good books," Dong said. As a Gen-Z livestreamer, she believes that although the business mode has changed, the original intention of introducing inspiring books to customers remains. As of December 2023, the total number of professional livestreamers has reached 15.08 million in China. Tianjin, China. Photo by Sun Fanyue/Xinhua/ABACAPRESS.COM
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          Gen-Z Sell Books via Livestreaming - China

          Zhang Quan (R) takes videos for Dong Lu to promote books at New Buds Publishing House in north China's Tianjin, Nov. 13, 2024. Dong Lu, a book livestreamer at New Buds Publishing House of Tianjin Publishing and Media Group Co., Ltd., and Zhang Quan, a livestreaming director, together bring high quality books to audiences via livestreaming. During this "Double 11" shopping festival, their nearly three-hour livestream attracted over 10,000 viewers, generating impressive sales. "The purpose of livestreaming is to guide parents in choosing the good books," Dong said. As a Gen-Z livestreamer, she believes that although the business mode has changed, the original intention of introducing inspiring books to customers remains. As of December 2023, the total number of professional livestreamers has reached 15.08 million in China. Tianjin, China. Photo by Sun Fanyue/Xinhua/ABACAPRESS.COM
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            Gen-Z Sell Books via Livestreaming - China

            Staff members pack books at a factory of New Buds Publishing House in north China's Tianjin, Nov. 12, 2024. Dong Lu, a book livestreamer at New Buds Publishing House of Tianjin Publishing and Media Group Co., Ltd., and Zhang Quan, a livestreaming director, together bring high quality books to audiences via livestreaming. During this "Double 11" shopping festival, their nearly three-hour livestream attracted over 10,000 viewers, generating impressive sales. "The purpose of livestreaming is to guide parents in choosing the good books," Dong said. As a Gen-Z livestreamer, she believes that although the business mode has changed, the original intention of introducing inspiring books to customers remains. As of December 2023, the total number of professional livestreamers has reached 15.08 million in China. Tianjin, China. Photo by Sun Fanyue/Xinhua/ABACAPRESS.COM
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              Gen-Z Sell Books via Livestreaming - China

              Dong Lu searches books for livestreaming at a warehouse of New Buds Publishing House in north China's Tianjin, Nov. 12, 2024. Dong Lu, a book livestreamer at New Buds Publishing House of Tianjin Publishing and Media Group Co., Ltd., and Zhang Quan, a livestreaming director, together bring high quality books to audiences via livestreaming. During this "Double 11" shopping festival, their nearly three-hour livestream attracted over 10,000 viewers, generating impressive sales. "The purpose of livestreaming is to guide parents in choosing the good books," Dong said. As a Gen-Z livestreamer, she believes that although the business mode has changed, the original intention of introducing inspiring books to customers remains. As of December 2023, the total number of professional livestreamers has reached 15.08 million in China. Tianjin, China. Photo by Sun Fanyue/Xinhua/ABACAPRESS.COM
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                Gen-Z Sell Books via Livestreaming - China

                A staff member sorts books at a warehouse of New Buds Publishing House in north China's Tianjin, Nov. 12, 2024. Dong Lu, a book livestreamer at New Buds Publishing House of Tianjin Publishing and Media Group Co., Ltd., and Zhang Quan, a livestreaming director, together bring high quality books to audiences via livestreaming. During this "Double 11" shopping festival, their nearly three-hour livestream attracted over 10,000 viewers, generating impressive sales. "The purpose of livestreaming is to guide parents in choosing the good books," Dong said. As a Gen-Z livestreamer, she believes that although the business mode has changed, the original intention of introducing inspiring books to customers remains. As of December 2023, the total number of professional livestreamers has reached 15.08 million in China. Tianjin, China. Photo by Sun Fanyue/Xinhua/ABACAPRESS.COM
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                  Gen-Z Sell Books via Livestreaming - China

                  Dong Lu (L) and Zhang Quan sell books via livestreaming at a reading space in north China's Tianjin, Nov. 11, 2024. Dong Lu, a book livestreamer at New Buds Publishing House of Tianjin Publishing and Media Group Co., Ltd., and Zhang Quan, a livestreaming director, together bring high quality books to audiences via livestreaming. During this "Double 11" shopping festival, their nearly three-hour livestream attracted over 10,000 viewers, generating impressive sales. "The purpose of livestreaming is to guide parents in choosing the good books," Dong said. As a Gen-Z livestreamer, she believes that although the business mode has changed, the original intention of introducing inspiring books to customers remains. As of December 2023, the total number of professional livestreamers has reached 15.08 million in China. Tianjin, China. Photo by Sun Fanyue/Xinhua/ABACAPRESS.COM
                    Gen-Z Sell Books via Livestreaming - China

                    Gen-Z Sell Books via Livestreaming - China

                    Dong Lu (L) and Zhang Quan sell books via livestreaming at a reading space in north China's Tianjin, Nov. 11, 2024. Dong Lu, a book livestreamer at New Buds Publishing House of Tianjin Publishing and Media Group Co., Ltd., and Zhang Quan, a livestreaming director, together bring high quality books to audiences via livestreaming. During this "Double 11" shopping festival, their nearly three-hour livestream attracted over 10,000 viewers, generating impressive sales. "The purpose of livestreaming is to guide parents in choosing the good books," Dong said. As a Gen-Z livestreamer, she believes that although the business mode has changed, the original intention of introducing inspiring books to customers remains. As of December 2023, the total number of professional livestreamers has reached 15.08 million in China. Tianjin, China. Photo by Sun Fanyue/Xinhua/ABACAPRESS.COM
                      Gen-Z Sell Books via Livestreaming - China

                      Gen-Z Sell Books via Livestreaming - China

                      Zhang Quan (L) shows the product information during a livestreaming at a reading space in north China's Tianjin, Nov. 11, 2024. Dong Lu, a book livestreamer at New Buds Publishing House of Tianjin Publishing and Media Group Co., Ltd., and Zhang Quan, a livestreaming director, together bring high quality books to audiences via livestreaming. During this "Double 11" shopping festival, their nearly three-hour livestream attracted over 10,000 viewers, generating impressive sales. "The purpose of livestreaming is to guide parents in choosing the good books," Dong said. As a Gen-Z livestreamer, she believes that although the business mode has changed, the original intention of introducing inspiring books to customers remains. As of December 2023, the total number of professional livestreamers has reached 15.08 million in China. Tianjin, China. Photo by Sun Fanyue/Xinhua/ABACAPRESS.COM