Gen-Z Sell Books via Livestreaming - China

Gen-Z Sell Books via Livestreaming - China

Dong Lu (R) and Zhang Quan prepare for the livestreaming at New Buds Publishing House in north China's Tianjin, Nov. 13, 2024. Dong Lu, a book livestreamer at New Buds Publishing House of Tianjin Publishing and Media Group Co., Ltd., and Zhang Quan, a livestreaming director, together bring high quality books to audiences via livestreaming. During this "Double 11" shopping festival, their nearly three-hour livestream attracted over 10,000 viewers, generating impressive sales. "The purpose of livestreaming is to guide parents in choosing the good books," Dong said. As a Gen-Z livestreamer, she believes that although the business mode has changed, the original intention of introducing inspiring books to customers remains. As of December 2023, the total number of professional livestreamers has reached 15.08 million in China. Tianjin, China. Photo by Sun Fanyue/Xinhua/ABACAPRESS.COM

  • Product Code
  • ILEA003596407
  • Registered date
  • 2024/11/13 00:00:00
  • Credit
  • Abaca Press / Kyodo News Images
  • Media source
  • Xinhua/ABACA
  • Media size
  • 6192 × 4128 pixel
  • Resolution
  • 300 dpi
  • Deployment size
  • 2.97(MB)*
  • Special instruction

*File size when opened in Photoshop, etc.

Similar Images & Videos
    Gen-Z Sell Books via Livestreaming - China

    Gen-Z Sell Books via Livestreaming - China

    Dong Lu (L) and Zhang Quan take photos of children's books at New Buds Publishing House in north China's Tianjin, Nov. 12, 2024. Dong Lu, a book livestreamer at New Buds Publishing House of Tianjin Publishing and Media Group Co., Ltd., and Zhang Quan, a livestreaming director, together bring high quality books to audiences via livestreaming. During this "Double 11" shopping festival, their nearly three-hour livestream attracted over 10,000 viewers, generating impressive sales. "The purpose of livestreaming is to guide parents in choosing the good books," Dong said. As a Gen-Z livestreamer, she believes that although the business mode has changed, the original intention of introducing inspiring books to customers remains. As of December 2023, the total number of professional livestreamers has reached 15.08 million in China. Tianjin, China. Photo by Sun Fanyue/Xinhua/ABACAPRESS.COM
      Gen-Z Sell Books via Livestreaming - China

      Gen-Z Sell Books via Livestreaming - China

      Dong Lu (R) and Zhang Quan analyze livestreaming performance at New Buds Publishing House in north China's Tianjin, Nov. 13, 2024. Dong Lu, a book livestreamer at New Buds Publishing House of Tianjin Publishing and Media Group Co., Ltd., and Zhang Quan, a livestreaming director, together bring high quality books to audiences via livestreaming. During this "Double 11" shopping festival, their nearly three-hour livestream attracted over 10,000 viewers, generating impressive sales. "The purpose of livestreaming is to guide parents in choosing the good books," Dong said. As a Gen-Z livestreamer, she believes that although the business mode has changed, the original intention of introducing inspiring books to customers remains. As of December 2023, the total number of professional livestreamers has reached 15.08 million in China. Tianjin, China. Photo by Sun Fanyue/Xinhua/ABACAPRESS.COM
        Gen-Z Sell Books via Livestreaming - China

        Gen-Z Sell Books via Livestreaming - China

        Zhang Quan (R) takes videos for Dong Lu to promote books at New Buds Publishing House in north China's Tianjin, Nov. 13, 2024. Dong Lu, a book livestreamer at New Buds Publishing House of Tianjin Publishing and Media Group Co., Ltd., and Zhang Quan, a livestreaming director, together bring high quality books to audiences via livestreaming. During this "Double 11" shopping festival, their nearly three-hour livestream attracted over 10,000 viewers, generating impressive sales. "The purpose of livestreaming is to guide parents in choosing the good books," Dong said. As a Gen-Z livestreamer, she believes that although the business mode has changed, the original intention of introducing inspiring books to customers remains. As of December 2023, the total number of professional livestreamers has reached 15.08 million in China. Tianjin, China. Photo by Sun Fanyue/Xinhua/ABACAPRESS.COM
          Gen-Z Sell Books via Livestreaming - China

          Gen-Z Sell Books via Livestreaming - China

          Staff members pack books at a factory of New Buds Publishing House in north China's Tianjin, Nov. 12, 2024. Dong Lu, a book livestreamer at New Buds Publishing House of Tianjin Publishing and Media Group Co., Ltd., and Zhang Quan, a livestreaming director, together bring high quality books to audiences via livestreaming. During this "Double 11" shopping festival, their nearly three-hour livestream attracted over 10,000 viewers, generating impressive sales. "The purpose of livestreaming is to guide parents in choosing the good books," Dong said. As a Gen-Z livestreamer, she believes that although the business mode has changed, the original intention of introducing inspiring books to customers remains. As of December 2023, the total number of professional livestreamers has reached 15.08 million in China. Tianjin, China. Photo by Sun Fanyue/Xinhua/ABACAPRESS.COM
            Gen-Z Sell Books via Livestreaming - China

            Gen-Z Sell Books via Livestreaming - China

            A staff member sorts books at a warehouse of New Buds Publishing House in north China's Tianjin, Nov. 12, 2024. Dong Lu, a book livestreamer at New Buds Publishing House of Tianjin Publishing and Media Group Co., Ltd., and Zhang Quan, a livestreaming director, together bring high quality books to audiences via livestreaming. During this "Double 11" shopping festival, their nearly three-hour livestream attracted over 10,000 viewers, generating impressive sales. "The purpose of livestreaming is to guide parents in choosing the good books," Dong said. As a Gen-Z livestreamer, she believes that although the business mode has changed, the original intention of introducing inspiring books to customers remains. As of December 2023, the total number of professional livestreamers has reached 15.08 million in China. Tianjin, China. Photo by Sun Fanyue/Xinhua/ABACAPRESS.COM
              Gen-Z Sell Books via Livestreaming - China

              Gen-Z Sell Books via Livestreaming - China

              Dong Lu searches books for livestreaming at a warehouse of New Buds Publishing House in north China's Tianjin, Nov. 12, 2024. Dong Lu, a book livestreamer at New Buds Publishing House of Tianjin Publishing and Media Group Co., Ltd., and Zhang Quan, a livestreaming director, together bring high quality books to audiences via livestreaming. During this "Double 11" shopping festival, their nearly three-hour livestream attracted over 10,000 viewers, generating impressive sales. "The purpose of livestreaming is to guide parents in choosing the good books," Dong said. As a Gen-Z livestreamer, she believes that although the business mode has changed, the original intention of introducing inspiring books to customers remains. As of December 2023, the total number of professional livestreamers has reached 15.08 million in China. Tianjin, China. Photo by Sun Fanyue/Xinhua/ABACAPRESS.COM
                Gen-Z Sell Books via Livestreaming - China

                Gen-Z Sell Books via Livestreaming - China

                Dong Lu (L) and Zhang Quan sell books via livestreaming at a reading space in north China's Tianjin, Nov. 11, 2024. Dong Lu, a book livestreamer at New Buds Publishing House of Tianjin Publishing and Media Group Co., Ltd., and Zhang Quan, a livestreaming director, together bring high quality books to audiences via livestreaming. During this "Double 11" shopping festival, their nearly three-hour livestream attracted over 10,000 viewers, generating impressive sales. "The purpose of livestreaming is to guide parents in choosing the good books," Dong said. As a Gen-Z livestreamer, she believes that although the business mode has changed, the original intention of introducing inspiring books to customers remains. As of December 2023, the total number of professional livestreamers has reached 15.08 million in China. Tianjin, China. Photo by Sun Fanyue/Xinhua/ABACAPRESS.COM
                  Gen-Z Sell Books via Livestreaming - China

                  Gen-Z Sell Books via Livestreaming - China

                  Dong Lu (L) and Zhang Quan sell books via livestreaming at a reading space in north China's Tianjin, Nov. 11, 2024. Dong Lu, a book livestreamer at New Buds Publishing House of Tianjin Publishing and Media Group Co., Ltd., and Zhang Quan, a livestreaming director, together bring high quality books to audiences via livestreaming. During this "Double 11" shopping festival, their nearly three-hour livestream attracted over 10,000 viewers, generating impressive sales. "The purpose of livestreaming is to guide parents in choosing the good books," Dong said. As a Gen-Z livestreamer, she believes that although the business mode has changed, the original intention of introducing inspiring books to customers remains. As of December 2023, the total number of professional livestreamers has reached 15.08 million in China. Tianjin, China. Photo by Sun Fanyue/Xinhua/ABACAPRESS.COM
                    Gen-Z Sell Books via Livestreaming - China

                    Gen-Z Sell Books via Livestreaming - China

                    Zhang Quan (L) shows the product information during a livestreaming at a reading space in north China's Tianjin, Nov. 11, 2024. Dong Lu, a book livestreamer at New Buds Publishing House of Tianjin Publishing and Media Group Co., Ltd., and Zhang Quan, a livestreaming director, together bring high quality books to audiences via livestreaming. During this "Double 11" shopping festival, their nearly three-hour livestream attracted over 10,000 viewers, generating impressive sales. "The purpose of livestreaming is to guide parents in choosing the good books," Dong said. As a Gen-Z livestreamer, she believes that although the business mode has changed, the original intention of introducing inspiring books to customers remains. As of December 2023, the total number of professional livestreamers has reached 15.08 million in China. Tianjin, China. Photo by Sun Fanyue/Xinhua/ABACAPRESS.COM