Chinese independent watch brands shine in Geneva's exhibition

STORY: Chinese independent watch brands shine in Geneva's exhibition SHOOTING TIME: April 11, 2024 DATELINE: April 15, 2024 LENGTH: 00:01:18 LOCATION: GENEVA, Switzerland CATEGORY: SOCIETY SHOTLIST: 1. various of the exhibition 2. SOUNDBITE (Chinese): LIN BINGQIANG, Founder of BEHRENS 3. various of the exhibition STORYLINE: The recently concluded Time to Watches 2024 exhibition in Geneva, Switzerland brought together 52 globally renowned independent watchmaking brands. Chinese brands BEHRENS and ATOWAK showcased a wide array of standout products that epitomized innovation, technology, and Chinese heritage, garnering attention from attendees and industry professionals. SOUNDBITE (Chinese): LIN BINGQIANG, Founder of BEHRENS "In this design, we integrate the arrowhead element from the crossbow of the Qin Dynasty (221-207 B.C.), exuding a distinct Chinese aesthetic. This component bears resemblance to the plum blossom piles iconic in Chinese martial arts. In addition, its design draws inspiration from Qin Dy

SWITZERLAND-GENEVA-TIME TO WATCHES 2024-EXHIBITION

SWITZERLAND-GENEVA-TIME TO WATCHES 2024-EXHIBITION

(240411) -- GENEVA, April 11, 2024 (Xinhua) -- Exhibitors talk at the Time to Watches 2024 exhibition in Geneva, Switzerland, April 10, 2024. The five-day exhibition kicked off here on Wednesday, showcasing 52 world-renowned independent watch brands, including BEHRENS and ATOWAK from China. (Xinhua/Lian Yi)

SWITZERLAND-GENEVA-TIME TO WATCHES 2024-EXHIBITION

SWITZERLAND-GENEVA-TIME TO WATCHES 2024-EXHIBITION

(240411) -- GENEVA, April 11, 2024 (Xinhua) -- An exhibitor from Italy presents works designed by herself at the Time to Watches 2024 exhibition in Geneva, Switzerland, April 10, 2024. The five-day exhibition kicked off here on Wednesday, showcasing 52 world-renowned independent watch brands, including BEHRENS and ATOWAK from China. (Xinhua/Lian Yi)

SWITZERLAND-GENEVA-TIME TO WATCHES 2024-EXHIBITION

SWITZERLAND-GENEVA-TIME TO WATCHES 2024-EXHIBITION

(240411) -- GENEVA, April 11, 2024 (Xinhua) -- People visit the Time to Watches 2024 exhibition in Geneva, Switzerland, April 10, 2024. The five-day exhibition kicked off here on Wednesday, showcasing 52 world-renowned independent watch brands, including BEHRENS and ATOWAK from China. (Xinhua/Lian Yi)

SWITZERLAND-GENEVA-TIME TO WATCHES 2024-EXHIBITION

SWITZERLAND-GENEVA-TIME TO WATCHES 2024-EXHIBITION

(240411) -- GENEVA, April 11, 2024 (Xinhua) -- People visit the Time to Watches 2024 exhibition in Geneva, Switzerland, April 10, 2024. The five-day exhibition kicked off here on Wednesday, showcasing 52 world-renowned independent watch brands, including BEHRENS and ATOWAK from China. (Xinhua/Lian Yi)

SWITZERLAND-GENEVA-TIME TO WATCHES 2024-EXHIBITION

SWITZERLAND-GENEVA-TIME TO WATCHES 2024-EXHIBITION

(240411) -- GENEVA, April 11, 2024 (Xinhua) -- Watches of the "Space Traveller" series designed and made by Chinese independent watch brand BEHRENS are displayed at the Time to Watches 2024 exhibition in Geneva, Switzerland, April 10, 2024. The five-day exhibition kicked off here on Wednesday, showcasing 52 world-renowned independent watch brands, including BEHRENS and ATOWAK from China. (Xinhua/Lian Yi)

SWITZERLAND-GENEVA-TIME TO WATCHES 2024-EXHIBITION

SWITZERLAND-GENEVA-TIME TO WATCHES 2024-EXHIBITION

(240411) -- GENEVA, April 11, 2024 (Xinhua) -- Watches designed and made by Chinese independent watch brand ATOWAK are displayed at the Time to Watches 2024 exhibition in Geneva, Switzerland, April 10, 2024. The five-day exhibition kicked off here on Wednesday, showcasing 52 world-renowned independent watch brands, including BEHRENS and ATOWAK from China. (Xinhua/Lian Yi)

SWITZERLAND-GENEVA-TIME TO WATCHES 2024-EXHIBITION

SWITZERLAND-GENEVA-TIME TO WATCHES 2024-EXHIBITION

(240411) -- GENEVA, April 11, 2024 (Xinhua) -- Visitors talk to a staff member of BEHRENS, an exhibitor from China, at the Time to Watches 2024 exhibition in Geneva, Switzerland, April 10, 2024. The five-day exhibition kicked off here on Wednesday, showcasing 52 world-renowned independent watch brands, including BEHRENS and ATOWAK from China. (Xinhua/Lian Yi)

SWITZERLAND-GENEVA-TIME TO WATCHES 2024-EXHIBITION

SWITZERLAND-GENEVA-TIME TO WATCHES 2024-EXHIBITION

(240411) -- GENEVA, April 11, 2024 (Xinhua) -- Exhibitors from Switzerland present their pendant watches at the Time to Watches 2024 exhibition in Geneva, Switzerland, April 10, 2024. The five-day exhibition kicked off here on Wednesday, showcasing 52 world-renowned independent watch brands, including BEHRENS and ATOWAK from China. (Xinhua/Lian Yi)

SWITZERLAND-GENEVA-TIME TO WATCHES 2024-EXHIBITION

SWITZERLAND-GENEVA-TIME TO WATCHES 2024-EXHIBITION

(240411) -- GENEVA, April 11, 2024 (Xinhua) -- Chinese independent watchmaker Qian Guobiao displays "KUNG FU," his joint work with Chinese independent watch brand BEHRENS, at the Time to Watches 2024 exhibition in Geneva, Switzerland, April 10, 2024. The five-day exhibition kicked off here on Wednesday, showcasing 52 world-renowned independent watch brands, including BEHRENS and ATOWAK from China. (Xinhua/Lian Yi)