Shiseido to celebrate Benefique 20th anniversary with new serum

Model Yuri Ebihara holds a bottle of the Hydro Genius serum, a new product of Japanese cosmetics maker Shiseido Co., at a press conference in Tokyo on June 24, 2016. The serum under the Benefique brand, touted as highly moisturizing, will go on sale Sept. 1 to commemorate the 20th anniversary of the company's mainstay cosmetics brand. (Kyodo) ==Kyodo