China leads trends of global auto industry

STORY: China leads trends of global auto industry DATELINE: April 27, 2023 LENGTH: 00:02:24 LOCATION: SHANGHAI, China CATEGORY: ECONOMY/SOCIETY SHOTLIST: 1. various of the Auto Shanghai 2023 2. SOUNDBITE 1 (English): MIRKO BORDIGA, Managing director of Maserati Greater China 3. SOUNDBITE 2 (Chinese): LIANG CHISHENG, Qomolo Product Director of Westwell 4. various of cars being shipped overseas 5. SOUNDBITE 3 (English): SUPAKIJ VISEDPAITOON, MG Sales (Thailand) Co., Ltd. STORYLINE: Global industrial insiders who attended Auto Shanghai 2023 have said that China is now leading the trends of global auto industry. About 1,000 enterprises from 20 countries and regions participated in the auto show and around 1,500 vehicles were displayed. Mirko Bordiga, managing director of Maserati Greater China, hailed the rapid growth of Chinese auto industry over the past years. SOUNDBITE 1 (English): MIRKO BORDIGA, Managing director of Maserati Greater China "The number of the new brands in China have been coming out in

Maserati battling for China's NEV market share

STORY: Maserati battling for China's NEV market share DATELINE: April 26, 2023 LENGTH: 0:00:54 LOCATION: SHANGHAI, China CATEGORY: ECONOMY SHOTLIST: 1. various of the auto show 2. SOUNDBITE (English): MIRKO BORDIGA, Managing director of Maserati Greater China STORYLINE: Global carmakers are battling to showcase their best new energy products at the ongoing Auto Shanghai 2023, mirroring their efforts to gain a share of China's new energy vehicle (NEV) market amid fierce competition. Global luxury carmaker Maserati has also set its sights on China's NEV market as it unveiled two brand-new electric cars at the auto show. SOUNDBITE (English): MIRKO BORDIGA, Managing director of Maserati Greater China "We propose the electric cars because China is at the forefront of technology and the market is growing dramatically, even though it didn't arrive yet at the same speed of volumes in the luxury segments. But it's just a matter of time. A number of new (NEV) brands have been coming out in the last few years in Ch