Ethiopian firm eyes potential of Chinese coffee market

STORY: Ethiopian firm eyes potential of Chinese coffee market DATELINE: Sept. 14, 2022 LENGTH: 00:01:34 LOCATION: Addis Ababa CATEGORY: ECONOMY SHOTLIST: various of coffee treesSOUNDBITE (English): ISRAEL DEGFA, CEO of Kerchanshe Trading Private Limited Companyvarious of the coffee producing process STORYLINE: Figures from the Ethiopian Coffee and Tea Authority (ECTA) showed that China imported 5,879.34 metric tons of Ethiopian coffee valued at 30.4 million U.S. dollars during the 2021/2022 fiscal year that ended on July 7, up by 31 percent from the same period of the previous year. In a recent interview with Xinhua, Israel Degfa, the CEO of Kerchanshe Trading Private Limited Company (PLC), said that the emerging Chinese coffee market has offered "big opportunities" for export-driven coffee producers in Ethiopia and elsewhere around the globe. He added that his company, Ethiopia's largest coffee producer and exporter, plans to expand its exports to China. SOUNDBITE (English): ISRAEL DEGFA, CEO of Ker