(SP)CHINA-HOTAN-TAKLIMAKAN RALLY-7TH STAGE (CN)

(SP)CHINA-HOTAN-TAKLIMAKAN RALLY-7TH STAGE (CN)

(240529) -- HOTAN, May 29, 2024 Photo by Xinhua/ABACAPRESS.COM) -- Driver Li Dazhi of China and his pilot Wang Xianchen of China compete during the 7th stage of the 2024 Taklimakan Rally in northwest China's Xinjiang Uygur Autonomous Region, May 29, 2024. Photo by Xinhua/ABACAPRESS.COM/Chen Shuo)

(SP)CHINA-HOTAN-TAKLIMAKAN RALLY-7TH STAGE (CN)

(SP)CHINA-HOTAN-TAKLIMAKAN RALLY-7TH STAGE (CN)

(240529) -- HOTAN, May 29, 2024 (Xinhua) -- Driver Li Dazhi of China and his pilot Wang Xianchen of China compete during the 7th stage of the 2024 Taklimakan Rally in northwest China's Xinjiang Uygur Autonomous Region, May 29, 2024. (Xinhua/Chen Shuo)

(SP)CHINA-HOTAN-TAKLIMAKAN RALLY-FIFTH STAGE (CN)

(SP)CHINA-HOTAN-TAKLIMAKAN RALLY-FIFTH STAGE (CN)

(240526) -- HOTAN, May 26, 2024 (Xinhua) -- An aerial drone photo taken on May 26, 2024 shows Driver Li Dazhi of China and his pilot Wang Xianchen of China compete during the fifth stage at the 2024 Taklimakan Rally, in China's northwestern Xinjiang Uygur Autonomous Region. (Xinhua/Chen Shuo)

(SP)CHINA-HOTAN-TAKLIMAKAN RALLY-FIFTH STAGE (CN)

(SP)CHINA-HOTAN-TAKLIMAKAN RALLY-FIFTH STAGE (CN)

(240526) -- HOTAN, May 26, 2024 (Xinhua) -- An aerial drone photo taken on May 26, 2024 shows Driver Li Dazhi of China and his pilot Wang Xianchen of China compete during the fifth stage at the 2024 Taklimakan Rally, in China's northwestern Xinjiang Uygur Autonomous Region. (Xinhua/Chen Shuo)

Legacy and innovation: China's time-honored brands keep pace with times in new era

STORY: Legacy and innovation: China's time-honored brands keep pace with times in new era DATELINE: Feb. 5, 2023 LENGTH: 0:02:35 LOCATION: Beijing CATEGORY: CULTURE SHOTLIST: 1. various of China's time-honored brands 2. SOUNDBITE 1 (Chinese): CHENG XU, General manager of Beijing Neiliansheng Shoes Co., Ltd. 3. SOUNDBITE 2 (Chinese): YU DAZHI, Deputy general manager of Beijing Daoxiangcun Food Group Co. STORYLINE: China's Ministry of Commerce shows that China has 701 century-old brands. They're embodiments of China's traditional culture and most of them own at least one intangible cultural heritage. How to sustain their classic style while winning the hearts of the new-generation customers is a problem facing many. Neiliansheng, a Chinese traditional cloth shoe maker, used to be a symbol of the ancient court nobility and riches, with its "thousand-layer" soles and hand-stitched fabric uppers. Now it is revamping itself through association with novel elements to catch the attention of Gen Z customers. S