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Illustration - Iran

IRAN. TEHERAN. YOUNGS FASHIONISTAS IN THE STREET. Photo by Antoine Lorgnier/Only World/ABACAPRESS.COM

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Illustration - Iran

IRAN. TEHERAN. YOUNGS FASHIONISTAS IN THE STREET. Photo by Antoine Lorgnier/Only World/ABACAPRESS.COM

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Chinese clothing brand adapts to global market via retail stores

STORY: Chinese clothing brand adapts to global market via retail stores DATELINE: Oct. 1, 2023 LENGTH: 0:01:23 LOCATION: London CATEGORY: ECONOMY SHOTLIST: 1. STANDUP (English): ZHANG BONING, Xinhua correspondent 2. SOUNDBITE 1 (English): AARON HOLD, Manager, Bosideng London flagship store 3. SOUNDBITE 2 (English): PIETRO FERRAGINA, Italian designer working with Bosideng 4. SOUNDBITE 3 (English): ALI GORDON, Fashion blogger 5. SOUNDBITE 4 (English): AMINAH ALI, Social media lifestyle influencer STORYLINE: STANDUP (English): ZHANG BONING, Xinhua correspondent "This is one of the busiest upscale and luxury shopping destinations in London and behind me is a flagship store of a renowned Chinese down jacket brand. What are the key competitive advantages of China's clothing industry in the global market, especially the high-end segment? Fashionistas share their thoughts." SOUNDBITE 1 (English): AARON HOLD, Manager, Bosideng London flagship store "When people come in and they see the quality, they feel the fabri