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MFW - Boss Arrivals

Daniel Grieder, Imran Amed, Sonam Kapoor Ahuja attend Boss fashion show during the Milan Fashion Week Womenswear Spring/Summer 2024 on September 22, 2023 in Milan, Italy. Photo by ABACAPRESS.COM

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MFW - Boss Arrivals

Daniel Grieder, Imran Amed, Sonam Kapoor Ahuja attend Boss fashion show during the Milan Fashion Week Womenswear Spring/Summer 2024 on September 22, 2023 in Milan, Italy. Photo by ABACAPRESS.COM

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MFW - Boss Arrivals

Naomi Campbell, Boss Ceo Daniel Grieder and a guest attend Boss fashion show during the Milan Fashion Week Womenswear Spring/Summer 2024 on September 22, 2023 in Milan, Italy. Photo by ABACAPRESS.COM

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MFW - Boss Arrivals

Naomi Campbell, Boss Ceo Daniel Grieder and a guest attend Boss fashion show during the Milan Fashion Week Womenswear Spring/Summer 2024 on September 22, 2023 in Milan, Italy. Photo by ABACAPRESS.COM

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MFW - Boss Arrivals

Naomi Campbell, Boss Ceo Daniel Grieder and a guest attend Boss fashion show during the Milan Fashion Week Womenswear Spring/Summer 2024 on September 22, 2023 in Milan, Italy. Photo by ABACAPRESS.COM

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MFW - Boss Arrivals

Naomi Campbell, Boss Ceo Daniel Grieder attend Boss fashion show during the Milan Fashion Week Womenswear Spring/Summer 2024 on September 22, 2023 in Milan, Italy. Photo by ABACAPRESS.COM

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MFW - Boss Arrivals

Naomi Campbell, Boss Ceo Daniel Grieder attend Boss fashion show during the Milan Fashion Week Womenswear Spring/Summer 2024 on September 22, 2023 in Milan, Italy. Photo by ABACAPRESS.COM

E

MFW - Boss Arrivals

Naomi Campbell, Boss Ceo Daniel Grieder attend Boss fashion show during the Milan Fashion Week Womenswear Spring/Summer 2024 on September 22, 2023 in Milan, Italy. Photo by ABACAPRESS.COM

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China becoming trendsetter in world of fashion, says Hugo Boss CEO

STORY: China becoming trendsetter in world of fashion, says Hugo Boss CEO DATELINE: Aug. 26, 2022 LENGTH: 00:01:27 LOCATION: GENEVA, Switzerland CATEGORY: ECONOMY SHOTLIST: 1. SOUNDBITE (English): DANIEL GRIEDER, CEO of HUGO BOSS 2. various of Hugo Boss STORYLINE: China is becoming a trendsetter in the world of fashion, Hugo Boss Chief Executive Daniel Grieder said recently, adding that the German fashion brand remains bullish on the Chinese market. SOUNDBITE (English): DANIEL GRIEDER, CEO of HUGO BOSS "We are well-positioned in China. The end consumer is accepting the brand very well. And I like the dynamic and the young consumer in China. They're really fashion-forward. The way they dress is really advanced and therefore we believe that we have a perfect solution for the China market that starts with you know Hugo Boss is not only a brand anymore. It's a platform. We invest a lot into retail in general, 500 million (euros) (501 million USD) globally until 2025, and a big chunk goes into the Chinese