Ethiopian coffee exporters seize opportunities in thriving Chinese market

STORY: Ethiopian coffee exporters seize opportunities in thriving Chinese market DATELINE: Sept. 17, 2023 LENGTH: 00:01:49 LOCATION: Addis Ababa CATEGORY: ECONOMY SHOTLIST: 1. various of the coffee production 2. SOUNDBITE 1 (Amharic): WONDWESON MENGESHA, Senior Technician at S.A Bagersh PLC 3. SOUNDBITE 2 (English): KASSAHUN HIRUTU, Operation Manager at S.A Bagersh PLC 4. various of the coffee production 5. SOUNDBITE 3 (English): GIZAT WORKU, CEO of the Ethiopian Coffee Association STORYLINE: Ethiopia, known as the birthplace of Arabica coffee, is witnessing a surge in the demand for its coffee in China, and a growing interest among coffee producers to penetrate the Chinese market. Wondweson Mengesha is a senior technician at S.A Bagersh Private Limited Company (PLC). He observed a notable rise in the volume of organic coffee shipments to China over the past three years. SOUNDBITE 1 (Amharic): WONDWESON MENGESHA, Senior Technician at S.A Bagersh PLC "This time around we are sending increasing volume of