Now is right time for Italy's SMEs to tap into China market, says IUAD president

STORY: Now is right time for Italy's SMEs to tap into China market, says IUAD president DATELINE: Sept. 22, 2023 LENGTH: 00:03:13 LOCATION: Rome CATEGORY: ECONOMY SHOTLIST: 1. various of the Institute of Universal Art and Design (IUAD) and Michele Lettieri, IUAD president 2. SOUNDBITE 1 (Italian): MICHELE LETTIERI, President of IUAD 3. SOUNDBITE 2 (Italian): MICHELE LETTIERI, President of IUAD 4. various of fashion shows and IUAD STORYLINE: Now is the time for Italy's small and medium enterprises (SMEs) to seize the rising opportunities to develop and thrive in China, Michele Lettieri, president of the Institute of Universal Art and Design (IUAD), told Xinhua in a recent interview. "We have for many years been considering relations towards the East, particularly with China," he said. Lettieri is the son of the founder of IUAD, which was established over 50 years ago. After the first partnership agreement with Zhengzhou University 17 years ago, IUAD now has four cooperation projects with Chinese institu

ITALY-NAPLES-IUAD-PRESIDENT-INTERVIEW

ITALY-NAPLES-IUAD-PRESIDENT-INTERVIEW

(230920) -- ROME, Sept. 20, 2023 (Xinhua) -- Michele Lettieri, president of the Institute of Universal Art and Design (IUAD), works at his office in the Naples headquarter of the IUAD in Naples, Italy, Sept. 11, 2023. TO GO WITH "Interview: Now is right time for Italy's SMEs to tap into China market, says IUAD president" (Photo by Leonardo Cinieri Lombroso/Xinhua)

ITALY-NAPLES-IUAD-PRESIDENT-INTERVIEW

ITALY-NAPLES-IUAD-PRESIDENT-INTERVIEW

(230920) -- ROME, Sept. 20, 2023 (Xinhua) -- Michele Lettieri, president of the Institute of Universal Art and Design (IUAD), works at his office in the Naples headquarter of the IUAD in Naples, Italy, Sept. 11, 2023. TO GO WITH "Interview: Now is right time for Italy's SMEs to tap into China market, says IUAD president" (Photo by Leonardo Cinieri Lombroso/Xinhua)