Kenya gears for Black Friday sales amid squeeze of living cost

STORY: Kenya gears for Black Friday sales amid squeeze of living cost DATELINE: Nov. 2, 2022 LENGTH: 00:04:32 LOCATION: Nairobi CATEGORY: ECONOMY/SOCIETY SHOTLIST: 1. various of Nairobi's skyline 2. various of street shots 3. various of the Black Friday launch of an e-commerce platform 4. SOUNDBITE 1 (English): JUAN SECO, Jumia Kenya CEO 5. various of e-commerce traders preparing for the Black Friday 6. SOUNDBITE 2 (English): KELVIN KAMAU, Businessman 7. SOUNDBITE 3 (English): TONY CHEGE, Student 8. SOUNDBITE 4 (English): LIZ NJOKI, Civil servant 9. various of traders in Nairobi STORYLINE: Kenyan e-commerce traders and shoppers are gearing up for a Black Friday shopping craze amid a slump in sales driven by the rising cost of living and inflation. The slow sales and inflationary pressure set in with rising commodity prices. But now e-commerce retailers are registering a full-blown scramble for discounted products amid strong shifts in consumer spending. Jumia Kenya CEO Juan Seco admits that this year's B