Global brand building indispensable for Chinese brands: expert

STORY: Global brand building indispensable for Chinese brands: expert DATELINE: May 13, 2023 LENGTH: 00:01:32 LOCATION: HANGZHOU, China CATEGORY: ECONOMY SHOTLIST: 1. various of the 2023 World Brand Moganshan Conference 2. SOUNDBITE (English): HERMANN SIMON, Founder and honorary chairman of Simon-Kucher STORYLINE: SOUNDBITE (English): HERMANN SIMON, Founder and honorary chairman of Simon-Kucher "It is an honor for me to speak to you at the 2023 World Brand Moganshan Summit. Chinese brands are in a very early stage of globalization, even for large companies. So global brand building remains a challenge, but is indispensable. We have strong brands in China. They should be shared by the world. We can use the foundation from China to build our brand in the world. And we should also use China's culture and values to create our global brands. You have to transfer your culture, your values towards a global scale. Many of the companies from Zhejiang are small and mid-sized. So is global branding also important and