Interactive festival opens in U.S. Austin, eyeing power of creativity

STORY: Interactive festival opens in U.S. Austin, eyeing power of creativity SHOOTING TIME: March 8, 2024 DATELINE: March 10, 2024 LENGTH: 0:00:57 LOCATION: HOUSTON, U.S. CATEGORY: SOCIETY/TECHNOLOGY SHOTLIST: 1. various of South by Southwest 2. SOUNDBITE 1 (English): HUGH FORREST, SXSW co-president and chief programming officer 2. SOUNDBITE 2 (English): PAOLA PATINO, European attendee 3. SOUNDBITE 3 (English): JUANITA LODRIGUEC, European attendee STORYLINE: South by Southwest, an annual interactive feast spanning from new technologies and tendencies to film world premieres, individual music, and extended reality experiences, descended Friday on Austin, the capital city of the U.S. state of Texas. "South by Southwest (SXSW) has to offer by going outside their comfort zones," Hugh Forrest, SXSW co-president and chief programming officer, said in his welcoming remarks Friday. SOUNDBITE 1 (English): HUGH FORREST, SXSW co-president and chief programming officer "We believe in the power of community that toge