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CHINA-TIANJIN-TIME-HONORED BRAND-VITALITY (CN)

(240809) -- TIANJIN, Aug. 9, 2024 Photo by Xinhua/ABACAPRESS.COM) -- Customers select garments at the Laomeihua flagship store in north China's Tianjin Municipality, Aug. 7, 2024. Laomeihua, founded in 1911, is a century-old brand famous for its handmade shoes and clothes. The brand's products showcase the beauty of tradition, and its traditional shoe-making techniques have been acknowledged as China's national intangible cultural heritage in 2011. In recent years, Laomeihua has continued to meet the consumption needs of young generations, through the adjustments of offline store layout, the development and promotion of e-commerce platforms, and new designs and technologies. Currently, the brand launches over 1,200 new items annually, injecting new vitality into the time-honored brand. Photo by Xinhua/ABACAPRESS.COM/Zhao Zishuo)

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CHINA-TIANJIN-TIME-HONORED BRAND-VITALITY (CN)

(240809) -- TIANJIN, Aug. 9, 2024 Photo by Xinhua/ABACAPRESS.COM) -- A livestreamer sells shoes of Laomeihua via livestreaming in north China's Tianjin Municipality, Aug. 7, 2024. Laomeihua, founded in 1911, is a century-old brand famous for its handmade shoes and clothes. The brand's products showcase the beauty of tradition, and its traditional shoe-making techniques have been acknowledged as China's national intangible cultural heritage in 2011. In recent years, Laomeihua has continued to meet the consumption needs of young generations, through the adjustments of offline store layout, the development and promotion of e-commerce platforms, and new designs and technologies. Currently, the brand launches over 1,200 new items annually, injecting new vitality into the time-honored brand. Photo by Xinhua/ABACAPRESS.COM/Sun Fanyue)

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CHINA-TIANJIN-TIME-HONORED BRAND-VITALITY (CN)

(240809) -- TIANJIN, Aug. 9, 2024 Photo by Xinhua/ABACAPRESS.COM) -- A staff member demonstrates the handmade process of a shoe sole at the launch ceremony of Laomeihua's new product "Pingbuqingyun" shoes in north China's Tianjin Municipality, Aug. 8, 2024. Laomeihua, founded in 1911, is a century-old brand famous for its handmade shoes and clothes. The brand's products showcase the beauty of tradition, and its traditional shoe-making techniques have been acknowledged as China's national intangible cultural heritage in 2011. In recent years, Laomeihua has continued to meet the consumption needs of young generations, through the adjustments of offline store layout, the development and promotion of e-commerce platforms, and new designs and technologies. Currently, the brand launches over 1,200 new items annually, injecting new vitality into the time-honored brand. Photo by Xinhua/ABACAPRESS.COM/Sun Fanyue)

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CHINA-TIANJIN-TIME-HONORED BRAND-VITALITY (CN)

(240809) -- TIANJIN, Aug. 9, 2024 Photo by Xinhua/ABACAPRESS.COM) -- A tailor designs the sample garment in the workshop of Laomeihua in north China's Tianjin Municipality, July 15, 2024. Laomeihua, founded in 1911, is a century-old brand famous for its handmade shoes and clothes. The brand's products showcase the beauty of tradition, and its traditional shoe-making techniques have been acknowledged as China's national intangible cultural heritage in 2011. In recent years, Laomeihua has continued to meet the consumption needs of young generations, through the adjustments of offline store layout, the development and promotion of e-commerce platforms, and new designs and technologies. Currently, the brand launches over 1,200 new items annually, injecting new vitality into the time-honored brand. Photo by Xinhua/ABACAPRESS.COM/Sun Fanyue)

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CHINA-TIANJIN-TIME-HONORED BRAND-VITALITY (CN)

(240809) -- TIANJIN, Aug. 9, 2024 Photo by Xinhua/ABACAPRESS.COM) -- A customer selects garments at the Laomeihua flagship store in north China's Tianjin Municipality, Aug. 7, 2024. Laomeihua, founded in 1911, is a century-old brand famous for its handmade shoes and clothes. The brand's products showcase the beauty of tradition, and its traditional shoe-making techniques have been acknowledged as China's national intangible cultural heritage in 2011. In recent years, Laomeihua has continued to meet the consumption needs of young generations, through the adjustments of offline store layout, the development and promotion of e-commerce platforms, and new designs and technologies. Currently, the brand launches over 1,200 new items annually, injecting new vitality into the time-honored brand. Photo by Xinhua/ABACAPRESS.COM/Zhao Zishuo)

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CHINA-TIANJIN-TIME-HONORED BRAND-VITALITY (CN)

(240809) -- TIANJIN, Aug. 9, 2024 Photo by Xinhua/ABACAPRESS.COM) -- Jiang Nan, an innovation research and development director of Yangliuqing woodblock painting team, introduces the design ideas of "Pingbuqingyun" shoes, a collaborative product between Laomeihua and Yangliuqing, at the launch ceremony of the product in north China's Tianjin Municipality, Aug. 8, 2024. Laomeihua, founded in 1911, is a century-old brand famous for its handmade shoes and clothes. The brand's products showcase the beauty of tradition, and its traditional shoe-making techniques have been acknowledged as China's national intangible cultural heritage in 2011. In recent years, Laomeihua has continued to meet the consumption needs of young generations, through the adjustments of offline store layout, the development and promotion of e-commerce platforms, and new designs and technologies. Currently, the brand launches over 1,200 new items annually, injecting new vitality into the time-honored brand. Photo by Xinhua/ABACAPRESS.COM/Sun

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CHINA-TIANJIN-TIME-HONORED BRAND-VITALITY (CN)

(240809) -- TIANJIN, Aug. 9, 2024 Photo by Xinhua/ABACAPRESS.COM) -- A staff member makes customized embroidery designs based on customers' preferences at the Laomeihua flagship store in north China's Tianjin Municipality, July 15, 2024. Laomeihua, founded in 1911, is a century-old brand famous for its handmade shoes and clothes. The brand's products showcase the beauty of tradition, and its traditional shoe-making techniques have been acknowledged as China's national intangible cultural heritage in 2011. In recent years, Laomeihua has continued to meet the consumption needs of young generations, through the adjustments of offline store layout, the development and promotion of e-commerce platforms, and new designs and technologies. Currently, the brand launches over 1,200 new items annually, injecting new vitality into the time-honored brand. Photo by Xinhua/ABACAPRESS.COM/Sun Fanyue)

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CHINA-TIANJIN-TIME-HONORED BRAND-VITALITY (CN)

(240809) -- TIANJIN, Aug. 9, 2024 Photo by Xinhua/ABACAPRESS.COM) -- A staff member of Laomeihua makes garment designs in north China's Tianjin Municipality, Aug. 7, 2024. Laomeihua, founded in 1911, is a century-old brand famous for its handmade shoes and clothes. The brand's products showcase the beauty of tradition, and its traditional shoe-making techniques have been acknowledged as China's national intangible cultural heritage in 2011. In recent years, Laomeihua has continued to meet the consumption needs of young generations, through the adjustments of offline store layout, the development and promotion of e-commerce platforms, and new designs and technologies. Currently, the brand launches over 1,200 new items annually, injecting new vitality into the time-honored brand. Photo by Xinhua/ABACAPRESS.COM/Zhao Zishuo)

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CHINA-TIANJIN-TIME-HONORED BRAND-VITALITY (CN)

(240809) -- TIANJIN, Aug. 9, 2024 Photo by Xinhua/ABACAPRESS.COM) -- An embroidery machine stitches customized designs at the Laomeihua flagship store in north China's Tianjin Municipality, July 15, 2024. Laomeihua, founded in 1911, is a century-old brand famous for its handmade shoes and clothes. The brand's products showcase the beauty of tradition, and its traditional shoe-making techniques have been acknowledged as China's national intangible cultural heritage in 2011. In recent years, Laomeihua has continued to meet the consumption needs of young generations, through the adjustments of offline store layout, the development and promotion of e-commerce platforms, and new designs and technologies. Currently, the brand launches over 1,200 new items annually, injecting new vitality into the time-honored brand. Photo by Xinhua/ABACAPRESS.COM/Sun Fanyue)

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CHINA-TIANJIN-TIME-HONORED BRAND-VITALITY (CN)

(240809) -- TIANJIN, Aug. 9, 2024 Photo by Xinhua/ABACAPRESS.COM) -- A launch ceremony of "Pingbuqingyun" shoes, a collaborative product between Laomeihua and Yangliuqing woodblock painting team, is held in north China's Tianjin Municipality, Aug. 8, 2024. Laomeihua, founded in 1911, is a century-old brand famous for its handmade shoes and clothes. The brand's products showcase the beauty of tradition, and its traditional shoe-making techniques have been acknowledged as China's national intangible cultural heritage in 2011. In recent years, Laomeihua has continued to meet the consumption needs of young generations, through the adjustments of offline store layout, the development and promotion of e-commerce platforms, and new designs and technologies. Currently, the brand launches over 1,200 new items annually, injecting new vitality into the time-honored brand. Photo by Xinhua/ABACAPRESS.COM/Sun Fanyue)

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CHINA-TIANJIN-TIME-HONORED BRAND-VITALITY (CN)

(240809) -- TIANJIN, Aug. 9, 2024 Photo by Xinhua/ABACAPRESS.COM) -- Tailors work in the workshop of Laomeihua in north China's Tianjin Municipality, July 15, 2024. Laomeihua, founded in 1911, is a century-old brand famous for its handmade shoes and clothes. The brand's products showcase the beauty of tradition, and its traditional shoe-making techniques have been acknowledged as China's national intangible cultural heritage in 2011. In recent years, Laomeihua has continued to meet the consumption needs of young generations, through the adjustments of offline store layout, the development and promotion of e-commerce platforms, and new designs and technologies. Currently, the brand launches over 1,200 new items annually, injecting new vitality into the time-honored brand. Photo by Xinhua/ABACAPRESS.COM/Sun Fanyue)

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CHINA-TIANJIN-TIME-HONORED BRAND-VITALITY (CN)

(240809) -- TIANJIN, Aug. 9, 2024 Photo by Xinhua/ABACAPRESS.COM) -- A shoemaker of Laomeihua selects shoe design samples in north China's Tianjin Municipality, July 15, 2024. Laomeihua, founded in 1911, is a century-old brand famous for its handmade shoes and clothes. The brand's products showcase the beauty of tradition, and its traditional shoe-making techniques have been acknowledged as China's national intangible cultural heritage in 2011. In recent years, Laomeihua has continued to meet the consumption needs of young generations, through the adjustments of offline store layout, the development and promotion of e-commerce platforms, and new designs and technologies. Currently, the brand launches over 1,200 new items annually, injecting new vitality into the time-honored brand. Photo by Xinhua/ABACAPRESS.COM/Sun Fanyue)

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CHINA-TIANJIN-TIME-HONORED BRAND-VITALITY (CN)

(240809) -- TIANJIN, Aug. 9, 2024 Photo by Xinhua/ABACAPRESS.COM) -- This photo shows a shoe design with a cloth cover made by Laomeihua in north China's Tianjin Municipality, Aug. 7, 2024. Laomeihua, founded in 1911, is a century-old brand famous for its handmade shoes and clothes. The brand's products showcase the beauty of tradition, and its traditional shoe-making techniques have been acknowledged as China's national intangible cultural heritage in 2011. In recent years, Laomeihua has continued to meet the consumption needs of young generations, through the adjustments of offline store layout, the development and promotion of e-commerce platforms, and new designs and technologies. Currently, the brand launches over 1,200 new items annually, injecting new vitality into the time-honored brand. Photo by Xinhua/ABACAPRESS.COM/Zhao Zishuo)

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CHINA-TIANJIN-TIME-HONORED BRAND-VITALITY (CN)

(240809) -- TIANJIN, Aug. 9, 2024 Photo by Xinhua/ABACAPRESS.COM) -- Customers select shoes at the Laomeihua flagship store in north China's Tianjin Municipality, Aug. 7, 2024. Laomeihua, founded in 1911, is a century-old brand famous for its handmade shoes and clothes. The brand's products showcase the beauty of tradition, and its traditional shoe-making techniques have been acknowledged as China's national intangible cultural heritage in 2011. In recent years, Laomeihua has continued to meet the consumption needs of young generations, through the adjustments of offline store layout, the development and promotion of e-commerce platforms, and new designs and technologies. Currently, the brand launches over 1,200 new items annually, injecting new vitality into the time-honored brand. Photo by Xinhua/ABACAPRESS.COM/Sun Fanyue)

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CHINA-TIANJIN-TIME-HONORED BRAND-VITALITY (CN)

(240809) -- TIANJIN, Aug. 9, 2024 Photo by Xinhua/ABACAPRESS.COM) -- A staff member irons garments in the workshop of Laomeihua in north China's Tianjin Municipality, Aug. 7, 2024. Laomeihua, founded in 1911, is a century-old brand famous for its handmade shoes and clothes. The brand's products showcase the beauty of tradition, and its traditional shoe-making techniques have been acknowledged as China's national intangible cultural heritage in 2011. In recent years, Laomeihua has continued to meet the consumption needs of young generations, through the adjustments of offline store layout, the development and promotion of e-commerce platforms, and new designs and technologies. Currently, the brand launches over 1,200 new items annually, injecting new vitality into the time-honored brand. Photo by Xinhua/ABACAPRESS.COM/Sun Fanyue)

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CHINA-TIANJIN-TIME-HONORED BRAND-VITALITY (CN)

(240809) -- TIANJIN, Aug. 9, 2024 Photo by Xinhua/ABACAPRESS.COM) -- A tailor irons fabric in the workshop of Laomeihua in north China's Tianjin Municipality, Aug. 7, 2024. Laomeihua, founded in 1911, is a century-old brand famous for its handmade shoes and clothes. The brand's products showcase the beauty of tradition, and its traditional shoe-making techniques have been acknowledged as China's national intangible cultural heritage in 2011. In recent years, Laomeihua has continued to meet the consumption needs of young generations, through the adjustments of offline store layout, the development and promotion of e-commerce platforms, and new designs and technologies. Currently, the brand launches over 1,200 new items annually, injecting new vitality into the time-honored brand. Photo by Xinhua/ABACAPRESS.COM/Zhao Zishuo)

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CHINA-TIANJIN-TIME-HONORED BRAND-VITALITY (CN)

(240809) -- TIANJIN, Aug. 9, 2024 Photo by Xinhua/ABACAPRESS.COM) -- Staff members of Laomeihua make new designs in north China's Tianjin Municipality, Aug. 7, 2024. Laomeihua, founded in 1911, is a century-old brand famous for its handmade shoes and clothes. The brand's products showcase the beauty of tradition, and its traditional shoe-making techniques have been acknowledged as China's national intangible cultural heritage in 2011. In recent years, Laomeihua has continued to meet the consumption needs of young generations, through the adjustments of offline store layout, the development and promotion of e-commerce platforms, and new designs and technologies. Currently, the brand launches over 1,200 new items annually, injecting new vitality into the time-honored brand. Photo by Xinhua/ABACAPRESS.COM/Sun Fanyue)

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CHINA-TIANJIN-TIME-HONORED BRAND-VITALITY (CN)

(240809) -- TIANJIN, Aug. 9, 2024 Photo by Xinhua/ABACAPRESS.COM) -- A sample garment machine prints based on the design drawings in the workshop of Laomeihua in north China's Tianjin Municipality, Aug. 7, 2024. Laomeihua, founded in 1911, is a century-old brand famous for its handmade shoes and clothes. The brand's products showcase the beauty of tradition, and its traditional shoe-making techniques have been acknowledged as China's national intangible cultural heritage in 2011. In recent years, Laomeihua has continued to meet the consumption needs of young generations, through the adjustments of offline store layout, the development and promotion of e-commerce platforms, and new designs and technologies. Currently, the brand launches over 1,200 new items annually, injecting new vitality into the time-honored brand. Photo by Xinhua/ABACAPRESS.COM/Sun Fanyue)

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Century-old shoe-making brand innovates to align with trends of times

STORY: Century-old shoe-making brand innovates to align with trends of times SHOOTING TIME: Dec. 28, 2023 DATELINE: Dec. 29, 2023 LENGTH: 00:01:33 LOCATION: TIANJIN, China CATEGORY: CULTURE SHOTLIST: 1. various of the Tianjin Laomeihua Shoe Industry Clothing Co., Ltd. 2. SOUNDBITE 1 (Chinese): ZHANG JIANMING, Inheritor of shoe-making technique, Tianjin Laomeihua Shoe Industry Clothing Co., Ltd. 3. SOUNDBITE 2 (Chinese): GAN YONGLIANG, Inheritor of traditional suit making technique, Tianjin Laomeihua Shoe Industry Clothing Co., Ltd. 4. SOUNDBITE 3 (Chinese): PENG GANG, Shoe designer, Tianjin Laomeihua Shoe Industry Clothing Co., Ltd. STORYLINE: In recent years, a traditional Chinese shoe manufacturer in Tianjin has been striving to adapt to the trends of the times, pioneering innovations, and rejuvenating traditional Chinese footwear in the new era. Created in 1911, Laomeihua is a century-old brand famous for its handmade shoes and clothes. It was recognized as a China Time-honored Brand in 1993. SOUNDBIT

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CHINA-TIANJIN-SHOE AND CLOTHING BRAND (CN)

(231214) -- TIANJIN, Dec. 14, 2023 (Xinhua) -- A staff worker sells products of Laomeihua via livestreaming in north China's Tianjin, Dec. 8, 2023. Created in 1911, Laomeihua is a century-old brand famous for its handmade shoes and clothes. In recent years, besides focusing on products for the middle-aged and elderly people, Laomeihua has also cultivated "trendy products" and started livestreaming to cater to the young generation. (Xinhua/Li Ran)

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CHINA-TIANJIN-SHOE AND CLOTHING BRAND (CN)

(231214) -- TIANJIN, Dec. 14, 2023 (Xinhua) -- A customer selects clothes at the flagship store of Laomeihua in north China's Tianjin, Dec. 8, 2023. Created in 1911, Laomeihua is a century-old brand famous for its handmade shoes and clothes. In recent years, besides focusing on products for the middle-aged and elderly people, Laomeihua has also cultivated "trendy products" and started livestreaming to cater to the young generation. (Xinhua/Li Ran)

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CHINA-TIANJIN-SHOE AND CLOTHING BRAND (CN)

(231214) -- TIANJIN, Dec. 14, 2023 (Xinhua) -- A staff worker arranges clothes at the flagship store of Laomeihua in north China's Tianjin, Dec. 11, 2023. Created in 1911, Laomeihua is a century-old brand famous for its handmade shoes and clothes. In recent years, besides focusing on products for the middle-aged and elderly people, Laomeihua has also cultivated "trendy products" and started livestreaming to cater to the young generation. (Xinhua/Li Ran)

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CHINA-TIANJIN-SHOE AND CLOTHING BRAND (CN)

(231214) -- TIANJIN, Dec. 14, 2023 (Xinhua) -- A staff worker of Laomeihua looks at a design sheet at the workshop in north China's Tianjin, Dec. 8, 2023. Created in 1911, Laomeihua is a century-old brand famous for its handmade shoes and clothes. In recent years, besides focusing on products for the middle-aged and elderly people, Laomeihua has also cultivated "trendy products" and started livestreaming to cater to the young generation. (Xinhua/Li Ran)

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CHINA-TIANJIN-SHOE AND CLOTHING BRAND (CN)

(231214) -- TIANJIN, Dec. 14, 2023 (Xinhua) -- A staff worker sells shoes of Laomeihua via livestreaming in north China's Tianjin, Dec. 8, 2023. Created in 1911, Laomeihua is a century-old brand famous for its handmade shoes and clothes. In recent years, besides focusing on products for the middle-aged and elderly people, Laomeihua has also cultivated "trendy products" and started livestreaming to cater to the young generation. (Xinhua/Li Ran)

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CHINA-TIANJIN-SHOE AND CLOTHING BRAND (CN)

(231214) -- TIANJIN, Dec. 14, 2023 (Xinhua) -- A staff worker arranges a shoe at the flagship store of Laomeihua in north China's Tianjin, Dec. 11, 2023. Created in 1911, Laomeihua is a century-old brand famous for its handmade shoes and clothes. In recent years, besides focusing on products for the middle-aged and elderly people, Laomeihua has also cultivated "trendy products" and started livestreaming to cater to the young generation. (Xinhua/Li Ran)

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CHINA-TIANJIN-SHOE AND CLOTHING BRAND (CN)

(231214) -- TIANJIN, Dec. 14, 2023 (Xinhua) -- Customers select clothes and shoes at the flagship store of Laomeihua in north China's Tianjin, Dec. 8, 2023. Created in 1911, Laomeihua is a century-old brand famous for its handmade shoes and clothes. In recent years, besides focusing on products for the middle-aged and elderly people, Laomeihua has also cultivated "trendy products" and started livestreaming to cater to the young generation. (Xinhua/Li Ran)

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CHINA-TIANJIN-SHOE AND CLOTHING BRAND (CN)

(231214) -- TIANJIN, Dec. 14, 2023 (Xinhua) -- A staff worker of Laomeihua makes shoes at the workshop in north China's Tianjin, Dec. 11, 2023. Created in 1911, Laomeihua is a century-old brand famous for its handmade shoes and clothes. In recent years, besides focusing on products for the middle-aged and elderly people, Laomeihua has also cultivated "trendy products" and started livestreaming to cater to the young generation. (Xinhua/Li Ran)

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CHINA-TIANJIN-SHOE AND CLOTHING BRAND (CN)

(231214) -- TIANJIN, Dec. 14, 2023 (Xinhua) -- A staff worker of Laomeihua makes clothes at the workshop in north China's Tianjin, Dec. 11, 2023. Created in 1911, Laomeihua is a century-old brand famous for its handmade shoes and clothes. In recent years, besides focusing on products for the middle-aged and elderly people, Laomeihua has also cultivated "trendy products" and started livestreaming to cater to the young generation. (Xinhua/Li Ran)

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CHINA-TIANJIN-SHOE AND CLOTHING BRAND (CN)

(231214) -- TIANJIN, Dec. 14, 2023 (Xinhua) -- A customer selects clothes at the flagship store of Laomeihua in north China's Tianjin, Dec. 11, 2023. Created in 1911, Laomeihua is a century-old brand famous for its handmade shoes and clothes. In recent years, besides focusing on products for the middle-aged and elderly people, Laomeihua has also cultivated "trendy products" and started livestreaming to cater to the young generation. (Xinhua/Li Ran)

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CHINA-TIANJIN-SHOE AND CLOTHING BRAND (CN)

(231214) -- TIANJIN, Dec. 14, 2023 (Xinhua) -- A staff worker of Laomeihua makes shoes at the workshop in north China's Tianjin, Dec. 11, 2023. Created in 1911, Laomeihua is a century-old brand famous for its handmade shoes and clothes. In recent years, besides focusing on products for the middle-aged and elderly people, Laomeihua has also cultivated "trendy products" and started livestreaming to cater to the young generation. (Xinhua/Li Ran)

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CHINA-TIANJIN-SHOE AND CLOTHING BRAND (CN)

(231214) -- TIANJIN, Dec. 14, 2023 (Xinhua) -- A staff worker of Laomeihua processes cloth at the workshop in north China's Tianjin, Dec. 8, 2023. Created in 1911, Laomeihua is a century-old brand famous for its handmade shoes and clothes. In recent years, besides focusing on products for the middle-aged and elderly people, Laomeihua has also cultivated "trendy products" and started livestreaming to cater to the young generation. (Xinhua/Li Ran)