China's box office makes strong comeback over holiday

STORY: China's box office makes strong comeback over holiday DATELINE: Jan. 27, 2023 LENGTH: 00:00:55 LOCATION: SHENYANG, China CATEGORY: SOCIETY SHOTLIST: 1. various of cinemas and audience STORYLINE: After enduring the negative impact of COVID-19, China's cinemas welcomed crowds of movie-goers during the Spring Festival holiday. This is the first Spring Festival holiday after the recent adjustment of the country's response to the virus. The week-long holiday ends on Friday. It is usually a lucrative moviegoing period in China. The holiday box office sold 126 million tickets as of 7 p.m. Friday, generating a whopping revenue of 6.65 billion yuan (about 982 million U.S. dollars), according to box office tracker Maoyan. The earnings overtook that of the same holiday last year, making this year's Spring Festival holiday the second highest-grossing to date. Topping the holiday box office chart was the twist-filled "Full River Red," Zhang Yimou's first foray into the "suspense plus comedy" genre. Xinhua