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Rakuten CEO joins 'Ice Bucket Challenge' in Tokyo

Rakuten CEO joins 'Ice Bucket Challenge' in Tokyo

TOKYO, Japan - Rakuten Inc. Chairman and CEO Hiroshi Mikitani (front C) gets soaked with a bucket of ice water during the "Ice Bucket Challenge" awareness-raising activity for the amyotrophic lateral sclerosis (ALS) disease in Tokyo on Aug. 21, 2014, as wheel-chaired ALS patient Masahiro Fujita (rear R) looks on.

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ALS-stricken man makes CM to educate people about his disease

ALS-stricken man makes CM to educate people about his disease

Ad planner and amyotrophic lateral sclerosis patient Masahiro Fujita produces a commercial at a Tokyo hospital on June 12, 2015, to educate the public about the incurable disease under a project to show it in movie theaters and other places on June 21, global ALS recognition day. (Kyodo) ==Kyodo

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ALS patient leads group seeking public support for treatment

ALS patient leads group seeking public support for treatment

Masahiro Fujita, an amyotrophic lateral sclerosis (ALS) patient, shown in this file photo taken in Tokyo on Nov. 5, 2014, leads an organization designed to seek public support for patients with the disease. He founded the "End ALS" group in 2012, two years after he was diagnosed with the disease. (Kyodo) ==Kyodo

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