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Chinese music brands gain strong foothold at U.S. leading show

STORY: Chinese music brands gain strong foothold at U.S. leading show DATELINE: April 15, 2023 LENGTH: 00:02:42 LOCATION: LOS ANGELES, the United States CATEGORY: ECONOMY SHOTLIST: 1. various of musical instruments on display 2. SOUNDBITE (Chinese): HE HAIFENG, CEO of Donner 3. various of musical instruments on display STORYLINE: China-made musical instruments are taking the limelight at a music industry exhibition in Southern California, attracting lots of attention and recognition from overseas customers and distributors. About 1,200 exhibitors in the music industry from across the globe participate in the 2023 National Association of Music Merchants (NAMM) Show, one of the world's largest music industry trade shows, held in Anaheim Convention Center, U.S. state of California, from Thursday to Saturday. The annual show, which has weathered ups and downs in recent years amid the pandemic and unpredictable circumstances, returned to center stage this year with increasing exhibitors from overseas. Over

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U.S.-CALIFORNIA-ANAHEIM-2023 NAMM SHOW-CHINESE MUSIC BRANDS

(230414) -- ANAHEIM (U.S.), April 14, 2023 (Xinhua) -- A convention goer visits the exhibition area of Chinese companies from Zheng'an county in southwest China's Guizhou province during the 2023 National Association of Music Merchants (NAMM) show at Anaheim Convention Center in Anaheim, California, the United States, on April 13, 2023. China-made musical instruments are taking the limelight at an ongoing music industry exhibition in Southern California, attracting lots of attention and recognition from overseas customers and distributors. (Photo by Zeng Hui/Xinhua) TO GO WITH Roundup: Chinese music brands gain strong foothold at U.S. leading show

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U.S.-CALIFORNIA-ANAHEIM-2023 NAMM SHOW-CHINESE MUSIC BRANDS

(230414) -- ANAHEIM (U.S.), April 14, 2023 (Xinhua) -- A convention goer visits the exhibition area of Donner, a musical company based in southern China's Guangdong province, during the 2023 National Association of Music Merchants (NAMM) show at Anaheim Convention Center in Anaheim, California, the United States, on April 13, 2023. China-made musical instruments are taking the limelight at an ongoing music industry exhibition in Southern California, attracting lots of attention and recognition from overseas customers and distributors. (Photo by Zeng Hui/Xinhua) TO GO WITH Roundup: Chinese music brands gain strong foothold at U.S. leading show

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U.S.-CALIFORNIA-ANAHEIM-2023 NAMM SHOW-CHINESE MUSIC BRANDS

(230414) -- ANAHEIM (U.S.), April 14, 2023 (Xinhua) -- A convention goer visits the exhibition area of Chinese companies from Zheng'an county in southwest China's Guizhou province during the 2023 National Association of Music Merchants (NAMM) show at Anaheim Convention Center in Anaheim, California, the United States, on April 13, 2023. China-made musical instruments are taking the limelight at an ongoing music industry exhibition in Southern California, attracting lots of attention and recognition from overseas customers and distributors. (Photo by Zeng Hui/Xinhua) TO GO WITH Roundup: Chinese music brands gain strong foothold at U.S. leading show

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U.S.-CALIFORNIA-ANAHEIM-2023 NAMM SHOW-CHINESE MUSIC BRANDS

(230414) -- ANAHEIM (U.S.), April 14, 2023 (Xinhua) -- Convention goers visit the exhibition area of Chinese companies from Zheng'an county in southwest China's Guizhou province during the 2023 National Association of Music Merchants (NAMM) show at Anaheim Convention Center in Anaheim, California, the United States, on April 13, 2023. China-made musical instruments are taking the limelight at an ongoing music industry exhibition in Southern California, attracting lots of attention and recognition from overseas customers and distributors. (Photo by Zeng Hui/Xinhua) TO GO WITH Roundup: Chinese music brands gain strong foothold at U.S. leading show

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U.S.-CALIFORNIA-ANAHEIM-2023 NAMM SHOW-CHINESE MUSIC BRANDS

(230414) -- ANAHEIM (U.S.), April 14, 2023 (Xinhua) -- A convention goer (R, Front) visits the booth of Shenzhen Dale Somatosensory Technology Co., Ltd. during the 2023 National Association of Music Merchants (NAMM) show at Anaheim Convention Center in Anaheim, California, the United States, on April 13, 2023. China-made musical instruments are taking the limelight at an ongoing music industry exhibition in Southern California, attracting lots of attention and recognition from overseas customers and distributors. (Photo by Zeng Hui/Xinhua) TO GO WITH Roundup: Chinese music brands gain strong foothold at U.S. leading show

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U.S.-CALIFORNIA-ANAHEIM-2023 NAMM SHOW-CHINESE MUSIC BRANDS

(230414) -- ANAHEIM (U.S.), April 14, 2023 (Xinhua) -- Convention goers visit the exhibition area of Donner, a musical company based in southern China's Guangdong province, during the 2023 National Association of Music Merchants (NAMM) show at Anaheim Convention Center in Anaheim, California, the United States, on April 13, 2023. China-made musical instruments are taking the limelight at an ongoing music industry exhibition in Southern California, attracting lots of attention and recognition from overseas customers and distributors. (Photo by Zeng Hui/Xinhua) TO GO WITH Roundup: Chinese music brands gain strong foothold at U.S. leading show

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U.S.-CALIFORNIA-ANAHEIM-2023 NAMM SHOW-CHINESE MUSIC BRANDS

(230414) -- ANAHEIM (U.S.), April 14, 2023 (Xinhua) -- A convention goer visits the exhibition area of Chinese companies from Zheng'an county in southwest China's Guizhou province during the 2023 National Association of Music Merchants (NAMM) show at Anaheim Convention Center in Anaheim, California, the United States, on April 13, 2023. China-made musical instruments are taking the limelight at an ongoing music industry exhibition in Southern California, attracting lots of attention and recognition from overseas customers and distributors. (Photo by Zeng Hui/Xinhua) TO GO WITH Roundup: Chinese music brands gain strong foothold at U.S. leading show

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U.S. holds leading music industry show featuring latest products, innovations

STORY: U.S. holds leading music industry show featuring latest products, innovations DATELINE: June 5, 2022 LENGTH: 00:01:42 LOCATION: LOS ANGELES, U.S. CATEGORY: ENTERTAINMENT SHOTLIST: 1. various of musical products at the exhibition STORYLINE: More than 3,500 brands in the music industry from across the globe participated in a leading exhibition launched in Southern California on Friday. The 2022 National Association of Music Merchants (NAMM) Show, one of the world's biggest music industry trade shows, was held in Anaheim Convention Center, showcasing the latest products and technologies in music, sound and entertainment sectors. The event, running from Friday to Sunday, offered participants a dynamic way to experience a wide array of the latest musical instruments and innovations, educational sessions and live concerts. The annual show resumed in-person exhibition this year after cancellation in 2021 due to the COVID-19 pandemic. However, the number of exhibitors from abroad dropped for risks in int

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U.S.-ANAHEIM-NAMM SHOW

(220604) -- ANAHEIM, June 4, 2022 (Xinhua) -- People attend the 2022 National Association of Music Merchants (NAMM) Show in Anaheim, the United States, June 3, 2022. The 2022 National Association of Music Merchants (NAMM) Show, one of the world's biggest music industry trade shows, was held in Anaheim Convention Center, showcasing the latest products and technologies in music, sound and entertainment sectors. More than 3,500 brands in the music industry from across the globe participated in the leading exhibition launched in Southern California on Friday. (Photo by Zeng Hui/Xinhua)

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U.S.-ANAHEIM-NAMM SHOW

(220604) -- ANAHEIM, June 4, 2022 (Xinhua) -- People attend the 2022 National Association of Music Merchants (NAMM) Show in Anaheim, the United States, June 3, 2022. The 2022 National Association of Music Merchants (NAMM) Show, one of the world's biggest music industry trade shows, was held in Anaheim Convention Center, showcasing the latest products and technologies in music, sound and entertainment sectors. More than 3,500 brands in the music industry from across the globe participated in the leading exhibition launched in Southern California on Friday. (Photo by Zeng Hui/Xinhua)

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U.S.-ANAHEIM-NAMM SHOW

(220604) -- ANAHEIM, June 4, 2022 (Xinhua) -- People attend the 2022 National Association of Music Merchants (NAMM) Show in Anaheim, the United States, June 3, 2022. The 2022 National Association of Music Merchants (NAMM) Show, one of the world's biggest music industry trade shows, was held in Anaheim Convention Center, showcasing the latest products and technologies in music, sound and entertainment sectors. More than 3,500 brands in the music industry from across the globe participated in the leading exhibition launched in Southern California on Friday. (Photo by Zeng Hui/Xinhua)

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U.S.-ANAHEIM-NAMM SHOW

(220604) -- ANAHEIM, June 4, 2022 (Xinhua) -- A man plays the piano during the 2022 National Association of Music Merchants (NAMM) Show in Anaheim, the United States, June 3, 2022. The 2022 National Association of Music Merchants (NAMM) Show, one of the world's biggest music industry trade shows, was held in Anaheim Convention Center, showcasing the latest products and technologies in music, sound and entertainment sectors. More than 3,500 brands in the music industry from across the globe participated in the leading exhibition launched in Southern California on Friday. (Photo by Zeng Hui/Xinhua)

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U.S.-ANAHEIM-NAMM SHOW

(220604) -- ANAHEIM, June 4, 2022 (Xinhua) -- People attend the 2022 National Association of Music Merchants (NAMM) Show in Anaheim, the United States, June 3, 2022. The 2022 National Association of Music Merchants (NAMM) Show, one of the world's biggest music industry trade shows, was held in Anaheim Convention Center, showcasing the latest products and technologies in music, sound and entertainment sectors. More than 3,500 brands in the music industry from across the globe participated in the leading exhibition launched in Southern California on Friday. (Photo by Zeng Hui/Xinhua)