Ehime town bucks cute mascot trend with scary "oni" demon figure

A woman and a child check out a big "oni" demon monument in the town of Kihoku, Ehime Prefecture, in western Japan on April 2, 2015. The town, the only municipality in Japan to have the "kanji" Japanese character for "oni" in its name, opted for employing the scary-looking character "Oniomaru" as its symbol, bucking the trend of using cute mascots among other municipalities. (Kyodo) ==Kyodo