Malaysia pursues holistic strategy to boost Chinese tourist arrivals

STORY: Malaysia pursues holistic strategy to boost Chinese tourist arrivals SHOOTING TIME: April 5, 2024 DATELINE: April 28, 2024 LENGTH: 00:01:59 LOCATION: Kuala Lumpur CATEGORY: SOCIETY SHOTLIST: 1. various of the views in Malaysia 2. SOUNDBITE (English): MANOHARAN PERIASAMY, Tourism Malaysia Director-General STORYLINE: Malaysia is adopting a holistic approach to boost Chinese tourist arrivals, moving beyond traditional promotional methods to create an ecosystem that enhances visitors' experience. The approach includes deploying Chinese-proficient staff at key entry points, collaborating with airlines to offer direct flights from secondary and tertiary Chinese cities, partnering with educational institutions, and utilizing Chinese social media influencers, Tourism Malaysia Director-General Manoharan Periasamy told Xinhua in a recent exclusive interview. SOUNDBITE (English): MANOHARAN PERIASAMY, Tourism Malaysia Director-General "Everybody wanted a share of the pie from the outbound market from China. A

MALAYSIA-KUALA LUMPUR-CHINA EASTERN AIRLINES-INAUGURAL KUNMING-KL FLIGHT

MALAYSIA-KUALA LUMPUR-CHINA EASTERN AIRLINES-INAUGURAL KUNMING-KL FLIGHT

(240317) -- KUALA LUMPUR, March 17, 2024 (Xinhua) -- Passengers on board flight MU9629 pose for photos with staff members at Kuala Lumpur International Airport, Malaysia, March 16, 2024. China Eastern Airlines marked inaugural Kunming to Kuala Lumpur flight on Saturday. Passengers on board flight MU9629 arriving at Kuala Lumpur International Airport from Kunming, southwest China, were welcomed by Manoharan Periasamy, director-general of Tourism Malaysia, an agency under the Malaysian Ministry of Tourism, Arts and Culture. (Xinhua/Cheng Yiheng)

MALAYSIA-KUALA LUMPUR-CHINA EASTERN AIRLINES-INAUGURAL KUNMING-KL FLIGHT

MALAYSIA-KUALA LUMPUR-CHINA EASTERN AIRLINES-INAUGURAL KUNMING-KL FLIGHT

(240317) -- KUALA LUMPUR, March 17, 2024 (Xinhua) -- Flight MU9629 of China Eastern Airlines receives a water cannon salute as it lands at Kuala Lumpur International Airport, Malaysia, March 16, 2024. China Eastern Airlines marked inaugural Kunming to Kuala Lumpur flight on Saturday. Passengers on board flight MU9629 arriving at Kuala Lumpur International Airport from Kunming, southwest China, were welcomed by Manoharan Periasamy, director-general of Tourism Malaysia, an agency under the Malaysian Ministry of Tourism, Arts and Culture. (Xinhua/Cheng Yiheng)

MALAYSIA-KUALA LUMPUR-CHINA EASTERN AIRLINES-INAUGURAL KUNMING-KL FLIGHT

MALAYSIA-KUALA LUMPUR-CHINA EASTERN AIRLINES-INAUGURAL KUNMING-KL FLIGHT

(240317) -- KUALA LUMPUR, March 17, 2024 (Xinhua) -- Passengers on board flight MU9629 pose for photos with staff members at Kuala Lumpur International Airport, Malaysia, March 16, 2024. China Eastern Airlines marked inaugural Kunming to Kuala Lumpur flight on Saturday. Passengers on board flight MU9629 arriving at Kuala Lumpur International Airport from Kunming, southwest China, were welcomed by Manoharan Periasamy, director-general of Tourism Malaysia, an agency under the Malaysian Ministry of Tourism, Arts and Culture. (Xinhua/Cheng Yiheng)

MALAYSIA-KUALA LUMPUR-CHINA EASTERN AIRLINES-INAUGURAL KUNMING-KL FLIGHT

MALAYSIA-KUALA LUMPUR-CHINA EASTERN AIRLINES-INAUGURAL KUNMING-KL FLIGHT

(240317) -- KUALA LUMPUR, March 17, 2024 (Xinhua) -- Passengers on board flight MU9629 are welcomed at Kuala Lumpur International Airport, Malaysia, March 16, 2024. China Eastern Airlines marked inaugural Kunming to Kuala Lumpur flight on Saturday. Passengers on board flight MU9629 arriving at Kuala Lumpur International Airport from Kunming, southwest China, were welcomed by Manoharan Periasamy, director-general of Tourism Malaysia, an agency under the Malaysian Ministry of Tourism, Arts and Culture. (Xinhua/Cheng Yiheng)