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UK: Swatch Shuts UK Stores as Royal Pop Launch Triggers Fights and Police Response

Long lines formed outside Swatch stores across the world ahead of launch of the Royal Pop, a collaboration between Swatch and Audemars Piguet on Saturday, May 16. Swatch closed stores across the UK after massive queues formed outside branches over the launch, with fights and disturbances breaking out and police called to the scene, prompting the company to cite safety concerns for customers and staff.

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US: Long Lines and Chaos Hit Swatch Stores Over Royal Pop Launch 2

Long lines formed outside Swatch stores across the globe ahead of Saturday's launch of the Royal Pop, a $400–420 pocket watch collaboration with high-end Swiss watchmaker Audemars Piguet. At least 19 U.S. locations were affected, including the SoHo store in New York City. New York emerged as one of the worst flashpoints: at Roosevelt Field Mall on Long Island, cops appeared to break out pepper spray to push back surging crowds, while hundreds of shoppers stormed Times Square and SoHo locations, leading to at least one arrest, according to the NYPD. Swatch eventually shut the stores down over public safety concerns.

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US: Long Lines and Chaos Hit Swatch Stores Over Royal Pop Launch

Long lines formed outside Swatch stores across the world ahead of launch of the Royal Pop, a collaboration between Swatch and Audemars Piguet on Saturday, May 16. At least 19 US locations, including the SoHo store in New York City, were forced to close after crowds became unruly, but crowds lined up outside stores again.

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US: Shoppers Camp Out for Audemars Piguet x Swatch “Royal Pop” Drop in New York

Dozens of people are camped out outside of the Times Square Swatch store ahead of the May 16 in-store-only release of the Audemars Piguet x Swatch "Royal Pop." Lines started to form on Sunday, six days ahead of the watch’s official release.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - South Korean actor Lee Soo Hyuk attends the Swiss watch AP (Audemars Piguet) 150th anniversary Royal Oak Offshore Sunset Party in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - Taiwanese actor JC Lin attends the Swiss watch AP (Audemars Piguet) 150th anniversary Royal Oak Offshore Sunset Party in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - Taiwanese actor JC Lin attends the Swiss watch AP (Audemars Piguet) 150th anniversary Royal Oak Offshore Sunset Party in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - American female singer Karencici attends the Swiss watch AP (Audemars Piguet) 150th anniversary Royal Oak Offshore Sunset Party in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - South Korean actor Lee Soo Hyuk attends the Swiss watch AP (Audemars Piguet) 150th anniversary Royal Oak Offshore Sunset Party in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - South Korean actor Lee Soo Hyuk attends the Swiss watch AP (Audemars Piguet) 150th anniversary Royal Oak Offshore Sunset Party in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - South Korean actor Lee Soo Hyuk attends the Swiss watch AP (Audemars Piguet) 150th anniversary Royal Oak Offshore Sunset Party in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - South Korean actor Lee Soo Hyuk attends the Swiss watch AP (Audemars Piguet) 150th anniversary Royal Oak Offshore Sunset Party in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - South Korean actor Lee Soo Hyuk attends the Swiss watch AP (Audemars Piguet) 150th anniversary Royal Oak Offshore Sunset Party in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - South Korean actor Lee Soo Hyuk attends the Swiss watch AP (Audemars Piguet) 150th anniversary Royal Oak Offshore Sunset Party in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - Taiwanese male singer Jam Hsiao attends the Swiss watch AP (Audemars Piguet) 150th anniversary Royal Oak Offshore Sunset Party in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - Taiwanese male singer Jam Hsiao attends the Swiss watch AP (Audemars Piguet) 150th anniversary Royal Oak Offshore Sunset Party in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - Taiwanese male singer Jam Hsiao attends the Swiss watch AP (Audemars Piguet) 150th anniversary Royal Oak Offshore Sunset Party in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - Taiwanese male singer Jam Hsiao attends the Swiss watch AP (Audemars Piguet) 150th anniversary Royal Oak Offshore Sunset Party in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - Taiwanese male singer Jam Hsiao attends the Swiss watch AP (Audemars Piguet) 150th anniversary Royal Oak Offshore Sunset Party in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - Taiwanese male singer Jam Hsiao attends the Swiss watch AP (Audemars Piguet) 150th anniversary Royal Oak Offshore Sunset Party in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - Taiwanese male singer Jam Hsiao attends the Swiss watch AP (Audemars Piguet) 150th anniversary Royal Oak Offshore Sunset Party in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - Taiwanese male singer Jam Hsiao attends the Swiss watch AP (Audemars Piguet) 150th anniversary Royal Oak Offshore Sunset Party in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - Taiwanese male singer Jam Hsiao attends the Swiss watch AP (Audemars Piguet) 150th anniversary Royal Oak Offshore Sunset Party in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - Taiwanese male singer Patrick Brasca attends Audemars Piguet's 150th anniversary Royal Oak Offshore Sunset Party in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - Taiwanese male singer Patrick Brasca attends Audemars Piguet's 150th anniversary Royal Oak Offshore Sunset Party in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - Taiwanese male singer Jam Hsiao attends the Swiss watch AP (Audemars Piguet) 150th anniversary Royal Oak Offshore Sunset Party in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - Taiwanese male singer OSN Gao attends the Swiss watch AP (Audemars Piguet) 150th anniversary Royal Oak Offshore Sunset Party in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - Taiwanese actor Cian You Peng attends Audemars Piguet's 150th anniversary Royal Oak Offshore Sunset Party in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - Taiwanese actor Kuang Chen Chang attends the 150th anniversary Royal Oak Offshore Sunset Party of Audemars Piguet in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - Taiwanese actor Kuang Chen Chang attends the 150th anniversary Royal Oak Offshore Sunset Party of Audemars Piguet in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - American female singer Karencici attends the Swiss watch AP (Audemars Piguet) 150th anniversary Royal Oak Offshore Sunset Party in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - Taiwanese male singer OSN Gao attends the Swiss watch AP (Audemars Piguet) 150th anniversary Royal Oak Offshore Sunset Party in Taipei, China on October 29, 2025.

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Swiss Watch AP 150th Anniversary Royal Oak Offshore Sunset Party in Taipei

TAIPEI, CHINA - OCTOBER 29, 2025 - Taiwanese actor Cian You Peng attends Audemars Piguet's 150th anniversary Royal Oak Offshore Sunset Party in Taipei, China on October 29, 2025.

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Customs Launch An Exceptional Auction - Paris

Auction of a watch Audemars Piguet. The Direction Nationale d'Interventions Domaniales and Customs launch an exceptional auction. 400 lots from Customs seizures and findings will be auctioned at the Ministry of Economy and Finance in Paris on December 4, 2024. Photo by Tomas Stevens/ABACAPRESS.COM

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Customs Launch An Exceptional Auction - Paris

Auction of a watch Audemars Piguet. The Direction Nationale d'Interventions Domaniales and Customs launch an exceptional auction. 400 lots from Customs seizures and findings will be auctioned at the Ministry of Economy and Finance in Paris on December 4, 2024. Photo by Tomas Stevens/ABACAPRESS.COM