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Woman serving as bridge between farmers, consumers

Woman serving as bridge between farmers, consumers

TOKYO, Japan - Kyo Shuto (C) helps rice planting at farmer Kazuo Kanazawa's paddy field in Kazuno, Akita Prefecture on May 19, 2013. Shuto is president of Kometabi Co., a firm that sells rice and vegetables grown by contract farmers in Akita with natural farming methods. (Photo by Shuzo Shikano)

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Woman serving as bridge between farmers, consumers

Woman serving as bridge between farmers, consumers

TOKYO, Japan - A woman tries snowshoes with the help of a local man in Yokote, Akita Prefecture on Feb. 9, 2013. She was among the 11 women from the Tokyo metropolitan area who participated in the tour "Let's shovel snow and become an Akita beauty" organized by Kometabi Co. with the hope of helping consumers directly interact with farmers and learn about the secrets behind high-quality rice. (Photo by Shuzo Shikano)

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