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"Udon Brain" the new mascot of Kagawa

TAKAMATSU, Japan - "Udon No" (udon noodle brain), a character devised as having woken up one morning to find its head filled with udon noodles instead of a brain, debuts as the official mascot of an udon producers' association in Takamatsu, Kagawa Prefecture on July 2, 2012.

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Japanese No. 1 "udon" noodle chain's secrets of success in Russia

Satoshi Suga, manager of the International Business Development Division of Toridoll Holdings Corp., operator of Japan's biggest "udon" noodle restaurant chain, Marugame Seimen, gives an interview to Kyodo News in Tokyo on Dec. 8, 2016. The firm has shown the way forward for Japanese food service firms in the promising but difficult-to-crack market as Tokyo and Moscow seek to strengthen private-sector ties. (Kyodo) ==Kyodo

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Japanese No. 1 "udon" noodle chain's secrets of success in Russia

Satoshi Suga, manager of the International Business Development Division of Toridoll Holdings Corp., operator of Japan's biggest "udon" noodle restaurant chain, Marugame Seimen, gives an interview to Kyodo News in Tokyo on Dec. 8, 2016. The firm has shown the way forward for Japanese food service firms in the promising but difficult-to-crack market as Tokyo and Moscow seek to strengthen private-sector ties. (Kyodo) ==Kyodo