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RedNote

SHANGHAI, CHINA - SEPTEMBER 11, 2025 - The logo sign outside the headquarters of Xiaohongshu (RedNote) Company in Shanghai, China on September 11, 2025.

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RedNote

SHANGHAI, CHINA - SEPTEMBER 11, 2025 - Cultural and creative display around the mascot at the entrance of Xiaohongshu (RedNote) Company headquarters in Shanghai, China on September 11, 2025.

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RedNote

SHANGHAI, CHINA - SEPTEMBER 11, 2025 - The logo sign outside the headquarters of Xiaohongshu (RedNote) Company in Shanghai, China on September 11, 2025.

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RedNote

SHANGHAI, CHINA - SEPTEMBER 11, 2025 - The mascot doll outside the headquarters of Xiaohongshu (RedNote) Company in Shanghai, China on September 11, 2025.

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RedNote

SHANGHAI, CHINA - SEPTEMBER 11, 2025 - The logo sign outside the headquarters of Xiaohongshu (RedNote) Company in Shanghai, China on September 11, 2025.

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RedNote

SHANGHAI, CHINA - SEPTEMBER 11, 2025 - The logo sign outside the headquarters of Xiaohongshu (RedNote) Company in Shanghai, China on September 11, 2025.

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RedNote

SHANGHAI, CHINA - SEPTEMBER 11, 2025 - The logo sign outside the headquarters of Xiaohongshu (RedNote) Company in Shanghai, China on September 11, 2025.

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Illustration RedNote TikTok

A RedNote (Alao known as Xiaohongshu or Little Red Book) and TIK TOK logo are displayed on a smartphone in Chongqing, China, January 4, 2025.

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Illustration RedNote TikTok

A RedNote (Alao known as Xiaohongshu or Little Red Book) and TIK TOK logo are displayed on a smartphone in Chongqing, China, January 4, 2025.

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Xiaohongshu

SUQIAN, CHINA - JANUARY 15, 2025 - A illustration photo shows multiple users using XiaoHongshu app on a smartphone in Suqian, Jiangsu province, China, January 15, 2025.

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Little Red Book Headquarters Building in Shanghai

SHANGHAI, CHINA - JANUARY 14, 2025 - Photo taken on January 14, 2025 shows the mascot Cultural and creative Pavilion at the headquarters of Chinese social consumption sharing APP Little Red Book (also known as RedNotes or Xiaohongshu) in Shanghai, China.

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Little Red Book Headquarters Building in Shanghai

SHANGHAI, CHINA - JANUARY 14, 2025 - Photo taken on January 14, 2025 shows the mascot Cultural and creative Pavilion at the headquarters of Chinese social consumption sharing APP Little Red Book (also known as RedNotes or Xiaohongshu) in Shanghai, China.

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Little Red Book Headquarters Building in Shanghai

SHANGHAI, CHINA - JANUARY 14, 2025 - Photo taken on January 14, 2025 shows the mascot Cultural and creative Pavilion at the headquarters of Chinese social consumption sharing APP Little Red Book (also known as RedNotes or Xiaohongshu) in Shanghai, China.

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Little Red Book Headquarters Building in Shanghai

SHANGHAI, CHINA - JANUARY 14, 2025 - Photo taken on January 14, 2025 shows the mascot Cultural and creative Pavilion at the headquarters of Chinese social consumption sharing APP Little Red Book (also known as RedNotes or Xiaohongshu) in Shanghai, China.

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Little Red Book Headquarters Building in Shanghai

SHANGHAI, CHINA - JANUARY 14, 2025 - Photo taken on January 14, 2025 shows the mascot Cultural and creative Pavilion at the headquarters of Chinese social consumption sharing APP Little Red Book (also known as RedNotes or Xiaohongshu) in Shanghai, China.

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Little Red Book Headquarters Building in Shanghai

SHANGHAI, CHINA - JANUARY 14, 2025 - The headquarters building of Chinese social consumer sharing APP Little Red Book (also known as RedNotes or Xiaohongshu) in Shanghai, China, January 14, 2025.

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Little Red Book Headquarters Building in Shanghai

SHANGHAI, CHINA - JANUARY 14, 2025 - The headquarters building of Chinese social consumer sharing APP Little Red Book (also known as RedNotes or Xiaohongshu) in Shanghai, China, January 14, 2025.

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RedNote Popular in America

SUQIAN, CHINA - JANUARY 15, 2025 - An illustration photo shows American TikTok users pouring into RedNote (also knowns as XiaoHongshu) in Suqian, Jiangsu province, China, Jan. 15, 2025.

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RedNote Popular in America

SUQIAN, CHINA - JANUARY 15, 2025 - An illustration photo shows American TikTok users pouring into RedNote (also knowns as XiaoHongshu) in Suqian, Jiangsu province, China, Jan. 15, 2025.

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RedNote Popular in America

SUQIAN, CHINA - JANUARY 15, 2025 - An illustration photo shows American TikTok users pouring into RedNote (also knowns as XiaoHongshu) in Suqian, Jiangsu province, China, Jan. 15, 2025.

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Little Red Book Headquarters Building in Shanghai

SHANGHAI, CHINA - JANUARY 14, 2025 - Photo taken on January 14, 2025 shows the mascot Cultural and creative Pavilion at the headquarters of Chinese social consumption sharing APP Little Red Book (also known as RedNotes or Xiaohongshu) in Shanghai, China.

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Little Red Book Headquarters Building in Shanghai

SHANGHAI, CHINA - JANUARY 14, 2025 - The headquarters building of Chinese social consumer sharing APP Little Red Book (also known as RedNotes or Xiaohongshu) in Shanghai, China, January 14, 2025.

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Little Red Book Headquarters Building in Shanghai

SHANGHAI, CHINA - JANUARY 14, 2025 - The headquarters building of Chinese social consumer sharing APP Little Red Book (also known as RedNotes or Xiaohongshu) in Shanghai, China, January 14, 2025.

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RedNote Popular in America

SUQIAN, CHINA - JANUARY 15, 2025 - An illustration photo shows American TikTok users pouring into RedNote (also knowns as XiaoHongshu) in Suqian, Jiangsu province, China, Jan. 15, 2025.

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Little Red Book Headquarters Building in Shanghai

SHANGHAI, CHINA - JANUARY 14, 2025 - Photo taken on January 14, 2025 shows the mascot Cultural and creative Pavilion at the headquarters of Chinese social consumption sharing APP Little Red Book (also known as RedNotes or Xiaohongshu) in Shanghai, China.

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Little Red Book Headquarters Building in Shanghai

SHANGHAI, CHINA - JANUARY 14, 2025 - A short video of Internet celebrities is shown in the lobby of the headquarters of Little Red Book (also known as RedNotes or Xiaohongshu), a Chinese social consumption sharing APP, in Shanghai, China, January 14, 2025.

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RedNote Popular in America

SUQIAN, CHINA - JANUARY 15, 2025 - An illustration photo shows American TikTok users pouring into RedNote (also knowns as XiaoHongshu) in Suqian, Jiangsu province, China, Jan. 15, 2025.

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Little Red Book Headquarters Building in Shanghai

SHANGHAI, CHINA - JANUARY 14, 2025 - Photo taken on January 14, 2025 shows the mascot Cultural and creative Pavilion at the headquarters of Chinese social consumption sharing APP Little Red Book (also known as RedNotes or Xiaohongshu) in Shanghai, China.

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RedNote Popular in America

SUQIAN, CHINA - JANUARY 15, 2025 - An illustration photo shows American TikTok users pouring into RedNote (also knowns as XiaoHongshu) in Suqian, Jiangsu province, China, Jan. 15, 2025.

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RedNote Popular in America

SUQIAN, CHINA - JANUARY 15, 2025 - An illustration photo shows American TikTok users pouring into RedNote (also knowns as XiaoHongshu) in Suqian, Jiangsu province, China, Jan. 15, 2025.

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RedNote Popular in America

SUQIAN, CHINA - JANUARY 15, 2025 - An illustration photo shows American TikTok users pouring into RedNote (also knowns as XiaoHongshu) in Suqian, Jiangsu province, China, Jan. 15, 2025.

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RedNote Popular in America

SUQIAN, CHINA - JANUARY 15, 2025 - An illustration photo shows American TikTok users pouring into RedNote (also knowns as XiaoHongshu) in Suqian, Jiangsu province, China, Jan. 15, 2025.

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Little Red Book Headquarters Building in Shanghai

SHANGHAI, CHINA - JANUARY 14, 2025 - Photo taken on January 14, 2025 shows the mascot Cultural and creative Pavilion at the headquarters of Chinese social consumption sharing APP Little Red Book (also known as RedNotes or Xiaohongshu) in Shanghai, China.

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Little Red Book Headquarters Building in Shanghai

SHANGHAI, CHINA - JANUARY 14, 2025 - Photo taken on January 14, 2025 shows the mascot Cultural and creative Pavilion at the headquarters of Chinese social consumption sharing APP Little Red Book (also known as RedNotes or Xiaohongshu) in Shanghai, China.

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RedNote Popular in America

SUQIAN, CHINA - JANUARY 15, 2025 - An illustration photo shows American TikTok users pouring into RedNote (also knowns as XiaoHongshu) in Suqian, Jiangsu province, China, Jan. 15, 2025.

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Little Red Book Headquarters Building in Shanghai

SHANGHAI, CHINA - JANUARY 14, 2025 - Photo taken on January 14, 2025 shows Little Red Book (also known as RedNotes or Xiaohongshu) logo in Shanghai, China.

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Little Red Book Headquarters Building in Shanghai

SHANGHAI, CHINA - JANUARY 14, 2025 - The headquarters building of Chinese social consumer sharing APP Little Red Book (also known as RedNotes or Xiaohongshu) in Shanghai, China, January 14, 2025.

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Little Red Book Headquarters Building in Shanghai

SHANGHAI, CHINA - JANUARY 14, 2025 - The headquarters building of Chinese social consumer sharing APP Little Red Book (also known as RedNotes or Xiaohongshu) in Shanghai, China, January 14, 2025.

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Little Red Book Headquarters Building in Shanghai

SHANGHAI, CHINA - JANUARY 14, 2025 - Photo taken on January 14, 2025 shows the mascot Cultural and creative Pavilion at the headquarters of Chinese social consumption sharing APP Little Red Book (also known as RedNotes or Xiaohongshu) in Shanghai, China.

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Xiaohongshu

SHANGHAI, CHINA - JUNE 14, 2024 - The LOGO of Xiaohongshu is seen outside the company's headquarters in Shanghai, China, June 14, 2024.

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Xiaohongshu

SHANGHAI, CHINA - JUNE 14, 2024 - The LOGO of Xiaohongshu is seen outside the company's headquarters in Shanghai, China, June 14, 2024.

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Xiaohongshu

SHANGHAI, CHINA - JUNE 14, 2024 - The LOGO of Xiaohongshu is seen outside the company's headquarters in Shanghai, China, June 14, 2024.

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Xiaohongshu

SHANGHAI, CHINA - JUNE 14, 2024 - The LOGO of Xiaohongshu is seen outside the company's headquarters in Shanghai, China, June 14, 2024.

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Little Red Book Booth at AWE2024 in Shanghai

SHANGHAI, CHINA - MARCH 14, 2024 - Visitors visit the stand of Little Red Book (Known as Xiaohongshu) at AWE2024 in Shanghai, China, March 14, 2024.

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Little Red Book Booth at AWE2024 in Shanghai

SHANGHAI, CHINA - MARCH 14, 2024 - Visitors visit the stand of Little Red Book (Known as Xiaohongshu) at AWE2024 in Shanghai, China, March 14, 2024.

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Little Red Book Booth at AWE2024 in Shanghai

SHANGHAI, CHINA - MARCH 14, 2024 - Visitors visit the stand of Little Red Book (Known as Xiaohongshu) at AWE2024 in Shanghai, China, March 14, 2024.

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Little Red Book Booth at AWE2024 in Shanghai

SHANGHAI, CHINA - MARCH 14, 2024 - Visitors visit the stand of Little Red Book (Known as Xiaohongshu) at AWE2024 in Shanghai, China, March 14, 2024.

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Little Red Book Booth at AWE2024 in Shanghai

SHANGHAI, CHINA - MARCH 14, 2024 - Visitors visit the stand of Little Red Book (Known as Xiaohongshu) at AWE2024 in Shanghai, China, March 14, 2024.

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Little Red Book Booth at AWE2024 in Shanghai

SHANGHAI, CHINA - MARCH 14, 2024 - Visitors visit the stand of Little Red Book (Known as Xiaohongshu) at AWE2024 in Shanghai, China, March 14, 2024.

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Little Red Book Booth at AWE2024 in Shanghai

SHANGHAI, CHINA - MARCH 14, 2024 - Visitors visit the stand of Little Red Book (Known as Xiaohongshu) at AWE2024 in Shanghai, China, March 14, 2024.