Traditional crafts of ethnic minorities given new boost

STORY: Traditional crafts of ethnic minorities given new boost DATELINE: Oct. 23, 2022 LENGTH: 0:01:34 LOCATION: GUIYANG, China CATEGORY: SOCIETY SHOTLIST: 1. various of products in Guizhou Xiuniang Culture Co. 2. SOUNDBITE 1 (Chinese): LIU TIANYU, General manager of Guizhou Embroidery Artisanship Co., Ltd. 3. SOUNDBITE 2 (Chinese): LONG CHANGLI, Employee of Guizhou Embroidery Artisanship Co., Ltd. STORYLINE: Majiang County in southwest China's Guizhou Province is rich in folk culture resources and retains many traditional crafts of ethnic minorities. In 2019, 19 young people with an average age of 20 set up a company there. Most of them graduated from design-related majors. With their understanding of local ethnic culture and craft, they have found a new way for the products of traditional intangible cultural heritage in today's markets. SOUNDBITE 1 (Chinese): LIU TIANYU, General manager of Guizhou Embroidery Artisanship Co., Ltd. "Our company was founded in 2019 by an outstanding entrepreneurial team