Toyota launches new Lexus sports coupe to enhance brand image

TOKYO, Japan - Tokuo Fukuichi, head of the Lexus division at Toyota Motor Corp., poses with a new RC sports coupe in the company's Lexus luxury range during a presentation in Tokyo on Oct. 23, 2014. The new coupe is being rolled out along with a higher-performance RC F version, with prices starting from 5.65 million yen (about $53,000) and 9.53 million yen (about $89,000), respectively.