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Lighting lanterns

NARA, Japan - Women light a lantern as part of a Chugen Mantoro rite at Kasuga Taisha shrine in Nara, western Japan, on Aug. 14, 2010.

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Summer gift season

OSAKA, Japan - An employee speaks to a customer on items for "chugen" summer gifts at the Takashimaya department store in Osaka on May 15, 2013, the day the department store began accepting orders for the gifts.

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Summer gift season

OSAKA, Japan - Employees, some clad in summer cotton kimono called "yukata," raise their fists in a ceremony marking the commencement of orders for "chugen" summer gifts at the Takashimaya department store in Osaka on May 15, 2013.

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Samurai spirit in summer gift sales campaign

NAGOYA, Japan - Toshio Sasaki (C), manager of a Mitsukoshi department store in Nagoya, costumed as a samurai raises his fist with employees at a ceremony marking the start of the sales campaign for ''chugen'' summer gifts on May 26, 2010. The store in the city's Sakae district is aiming for good sales of chugen gifts, usually luxury foods and beverages, which people give to the elderly or those who have offered help.

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Summer gift-giving

OSAKA, Japan - Shopkeepers, some clad in summer cotton kimono called ''yukata,'' raise their fists in a ceremony marking the start of accepting orders for ''chugen'' summer gifts in western Japan at the Takashimaya department store in Osaka on May 19, 2010. Luxury foods and beverages are some of the popular items people give in a Japanese custom of sending gifts to elders and people who have offered help.

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Summer gift season

TOKYO, Japan - Shopkeepers, some clad in summer cotton kimono called ''yukata,'' raise their fists in a ceremony to kick off a campaign to sell ''chugen'' summer gifts at the Takashimaya department store in Tokyo's Nihombashi area on May 11, 2010. Luxury foods and beverages are among popular items given under Japan's chugen custom of sending gifts to elders and people who have offered help.

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Summer gift season

TOKYO, Japan - Shopkeepers, some clad in summer cotton kimono called ''yukata,'' raise their fists in a ceremony to kick off a campaign to sell ''chugen'' summer gifts at the Takashimaya department store in Tokyo's Nihombashi area on May 11, 2010. Luxury foods and beverages are among popular items given under Japan's chugen custom of sending gifts to elders and people who have offered help.

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Hula dancers draw customers at department store

Amid weak consumer spending, a Tokyo department store employs a team of hula dancers to attract customers and buoy spending at its ''chugen'' summer-gift section on June 27.

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Summer gift-giving season in western Japan

Staff at a Kintetsu department store in Osaka raise their voices on May 18, 2016, as the day marks the start in the Kansai western Japan region of taking orders for "chugen" summer gifts, with some of them wearing warrior outfits signifying a battle against rival department stores. (Kyodo) ==Kyodo

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Japan having upbeat gift-giving season on stock gains

Staff at a Takashimaya department store in Osaka raise their voices on May 13, 2015, at the start of taking orders for "chugen" summer gifts in western Japan. Some gift packages cost 20,000 yen each as the Nikkei Stock Average a month earlier rose above the 20,000 mark for the first time in 15 years. (Kyodo) ==Kyodo

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Japan having upbeat gift-giving season on stock gains

A sales clerk (R) serves a customer at a Takashimaya department store in Osaka on May 13, 2015, at the start of taking orders for "chugen" summer gifts in western Japan. Some gift packages cost 20,000 yen each as the Nikkei Stock Average a month earlier rose above the 20,000 mark for the first time in 15 years. (Kyodo) ==Kyodo

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Lighting lanterns

NARA, Japan - Women light a lantern as part of a Chugen Mantoro rite at Kasuga Taisha shrine in Nara, western Japan, on Aug. 14, 2010. (Kyodo)

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Kasuga Taisha Shrine

There are more than 1000 turning lanterns in the red-painted main building and the corridor, and they are all lighted at once for the Setsubun festival on February every year and the Mantoro in Chugen on August 15.==Date:unknown, Place:Nara, Photo:unknown, (Credit:Nagasaki University Library/Kyodo News Images) [Cabinet Number42‐34‐0]

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Samurai spirit in summer gift sales campaign

NAGOYA, Japan - Toshio Sasaki (C), manager of a Mitsukoshi department store in Nagoya, costumed as a samurai raises his fist with employees at a ceremony marking the start of the sales campaign for ''chugen'' summer gifts on May 26, 2010. The store in the city's Sakae district is aiming for good sales of chugen gifts, usually luxury foods and beverages, which people give to the elderly or those who have offered help. (Kyodo)

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Summer gift-giving

OSAKA, Japan - Shopkeepers, some clad in summer cotton kimono called ''yukata,'' raise their fists in a ceremony marking the start of accepting orders for ''chugen'' summer gifts in western Japan at the Takashimaya department store in Osaka on May 19, 2010. Luxury foods and beverages are some of the popular items people give in a Japanese custom of sending gifts to elders and people who have offered help. (Kyodo)

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Summer gift season

TOKYO, Japan - Shopkeepers, some clad in summer cotton kimono called ''yukata,'' raise their fists in a ceremony to kick off a campaign to sell ''chugen'' summer gifts at the Takashimaya department store in Tokyo's Nihombashi area on May 11, 2010. Luxury foods and beverages are among popular items given under Japan's chugen custom of sending gifts to elders and people who have offered help. (Kyodo)

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Summer gift season

TOKYO, Japan - Shopkeepers, some clad in summer cotton kimono called ''yukata,'' raise their fists in a ceremony to kick off a campaign to sell ''chugen'' summer gifts at the Takashimaya department store in Tokyo's Nihombashi area on May 11, 2010. Luxury foods and beverages are among popular items given under Japan's chugen custom of sending gifts to elders and people who have offered help. (Kyodo)

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Japan after coronavirus state of emergency lifting

Photo taken June 4, 2020, shows a venue for the "chugen" summer gift sale at a Takashimaya department store in Osaka, western Japan, with shelves placed apart so customers can maintain social distancing amid continuing worries over the novel coronavirus. (Kyodo) ==Kyodo

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Japan after coronavirus state of emergency lifting

Photo taken June 4, 2020, shows counters for the "chugen" summer gift sale at a Takashimaya department store in Osaka, western Japan, with clear acrylic boards installed to prevent coronavirus infections. (Kyodo) ==Kyodo

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Japan department store marks start to summer gift-giving season

Sales staff at a Kintetsu department store in Osaka pump their fists and shout a morale-boosting slogan on May 10, 2017, as the department store begins taking orders for "chugen" summer gifts. (Kyodo) ==Kyodo

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Hula dancers draw customers at department store

Amid weak consumer spending, a Tokyo department store employs a team of hula dancers to attract customers and buoy spending at its ''chugen'' summer-gift section on June 27.

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Hula dancers draw customers at department store

Amid weak consumer spending, a Tokyo department store employs a team of hula dancers to attract customers and buoy spending at its ''chugen'' summer-gift section on June 27.