Mos Food to launch pricey hamburgers in mid-Aug.

TOKYO, Japan - Hamburger chain operator Mos Food Services Inc., in a reversal of the widespread low-price strategy in the fast-food industry, said July 23 it will launch high-quality, pricey hamburgers with a Japanese taste from next month. A new hamburger named ''Takumi'' (R) for 580 yen and another called ''Takumi Cheese'' (L) for 640 yen will be sold at 122 of its outlets across Japan on Aug. 13, with just a total of 10 to be served daily at each shop. (Kyodo)