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Japan's Omotenashi Pavilion in Brazil

Japan's Omotenashi Pavilion in Brazil

RIO DE JANEIRO, Brazil - Takamori Yoshikawa (2nd from R), Japanese senior vice minister of agriculture, forestry and fisheries, attends a ceremonial sake barrel opening at Japan's Omotenashi (hospitality) Pavilion in Rio de Janeiro, Brazil, on June 24, 2014.

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Kochi Pref.'s restroom certification system

Kochi Pref.'s restroom certification system

KOCHI, Japan - A woman cleans a restroom certified as "Omotenashi restroom", a restroom with high cleanliness and comfort, in Ino Town, Kochi Prefecture, on May 21, 2014. Kochi Prefecture started this system to boost tourism.

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5 principles of 'omotenashi' by Kanazawa restaurants

5 principles of 'omotenashi' by Kanazawa restaurants

KANAZAWA, Japan - A manager of restaurant in an area around JR Kanazawa Station reads five principles of "omotenashi," or hospitality, at a Shinto shrine in Kanazawa, Ishikawa Prefecture, on March 26, 2014. Restaurants and pubs around the train station announced the principles the same day, a year before the start of operation of the Hokuriku Shinkansen bullet train service to the city.

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Japanese cuisine reception in Berlin

Japanese cuisine reception in Berlin

BERLIN, Germany - Sashimi is served at an "Omotenashi" (hospitality) Japanese cuisine reception in Berlin on Jan. 17, 2014.

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Japan farm minister serves meal at reception in Berlin

Japan farm minister serves meal at reception in Berlin

BERLIN, Germany - Japanese Agriculture, Forestry and Fisheries Minister Yoshimasa Hayashi (2nd from left) serves Japanese food at an "Omotenashi" (hospitality) Japanese cuisine reception in Berlin on Jan. 17, 2014.

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Japan to launch hospitality accreditation for inns, eateries

Japan to launch hospitality accreditation for inns, eateries

Economy, Trade and Industry Minister Yoichi Miyazawa speaks to reporters in Tokyo on July 13, 2015, about the government's plan to introduce an accreditation program to identify restaurants, inns and other facilities that provide a certain level of "omotenashi," or Japanese-style hospitality, to guests in an effort to attract foreign visitors as Tokyo prepares to host the 2020 Olympics. (Kyodo) ==Kyodo

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Tokyo begins hospitality blitz to help foreign tourists

Tokyo begins hospitality blitz to help foreign tourists

Tokyo Gov. Yoichi Masuzoe (3rd from R, front row) and 1992 Barcelona Olympics swimming champion Kyoko Iwasaki (4th) pose with members of the volunteer group "Omotenashi (Hospitality) Tokyo" during a kickoff event for voluntary activities to support foreign tourists at the Tokyo Metropolitan Government office on June 19, 2015. (Kyodo) ==Kyodo

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Woman tastes "wagyu" beef at Expo Milano Japan Pavilion

Woman tastes "wagyu" beef at Expo Milano Japan Pavilion

A woman tastes on May 1, 2015, a "wagyu" Japanese beef dish at a restaurant inside the Japan Pavilion at Expo Milano 2015 under way in the Italian city. Japan aims to pitch "washoku" Japanese cuisine at the pavilion in the spirit of "omotenashi" hospitality. (Kyodo) ==Kyodo

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FEATURE: Mie gov. touts 'omotenashi' spirit for Ise-Shima summit

FEATURE: Mie gov. touts 'omotenashi' spirit for Ise-Shima summit

Mie Gov. Eikei Suzuki speaks with the media to promote the Ise-Shima Summit on March 8, 2016. The G7 summit will be held on May 26-27 at the Shima Kanko Hotel in Kashiko Island, Shima, Mie Prefecture. (Kyodo) ==Kyodo

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FEATURE: Mie gov. touts 'omotenashi' spirit for Ise-Shima summit

FEATURE: Mie gov. touts 'omotenashi' spirit for Ise-Shima summit

A view of the lush greenery and oyster rafts in fishing villages in a photo taken March 8, 2016 from atop the Shima Kanko Hotel in Kashiko Island, Shima, Mie Prefecture, the site of the Ise-Shima Summit. (Kyodo) ==Kyodo

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Kansai transport firms offer "omotenashi" hospitality to foreigners

Kansai transport firms offer "omotenashi" hospitality to foreigners

A taxi driver in Osaka, western Japan, receives assistance from a translator for a foreign passenger via smartphone and speaker-microphone attached to a sun visor on Oct. 22, 2015. (Kyodo) ==Kyodo

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Kansai transport firms offer "omotenashi" hospitality to foreigners

Kansai transport firms offer "omotenashi" hospitality to foreigners

Dong Fang (L), a Chinese staff member at West Japan Railway Co.'s Kyoto Station, assists a foreign tourist on Oct. 7, 2015. In addition to her native language, she speaks English and Japanese. (Kyodo) ==Kyodo

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PM Abe seeks to attract more tourists

PM Abe seeks to attract more tourists

Japanese Prime Minister Shinzo Abe addresses an event in New York on Sept. 19, 2016, to attract more tourists to Japan in the run-up to the Tokyo 2020 Olympics and Paralympics. "My country is further investing into offering 'omotenashi,' or hospitality, from up north in Hokkaido to down south in Okinawa, with 2020 a target year," Abe said. (Kyodo) ==Kyodo

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