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Crown Princess Kiko attends blood donation event

Japan's Crown Princess Kiko chats with people awarded for contributing to blood donation promotion after the award ceremony in Yonago in Tottori Prefecture, western Japan, on July 10, 2026.

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Crown Princess Kiko attends blood donation event

Japan's Crown Princess Kiko chats with people awarded for contributing to blood donation promotion after the award ceremony in Yonago in Tottori Prefecture, western Japan, on July 10, 2026.

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Crown Princess Kiko attends blood donation event

Japan's Crown Princess Kiko speaks at a blood donation promotion event in Yonago in Tottori Prefecture, western Japan, on July 10, 2026.

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Crown Princess Kiko attends blood donation event

Japan's Crown Princess Kiko (C) speaks at a blood donation promotion event in Yonago in Tottori Prefecture, western Japan, on July 10, 2026.

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Japanese sake promotion in France

Xavier Thuizat (standing), a renowned sommelier and the Best Sommelier of France, offers sake to guests at a promotional event for the Japanese drink held in Paris for members of the restaurant trade across Europe on July 2, 2026.

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Japanese sake promotion in France

Xavier Thuizat (standing), a renowned sommelier and the Best Sommelier of France, offers sake to guests at a promotional event for the Japanese drink held in Paris for members of the restaurant trade across Europe on July 2, 2026.

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Japanese sake promotion in France

Xavier Thuizat, a renowned sommelier and the Best Sommelier of France, pours sake for a guest at a promotional event for the Japanese drink held in Paris for members of the restaurant trade on July 2, 2026.

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Japanese sake promotion in France

Xavier Thuizat (R), a renowned sommelier and the Best Sommelier of France, and Kenichi Ohashi, president of a traditional liquor retail company in Japan and a Master of Wine, shake hands at a promotional event for sake in Paris on July 2, 2026.

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FamilyMart and Rakuten Partnership Promotion Press Conference

FamilyMart and Rakuten Partnership Announcement Event. The photo shows, from left to right: Hikaru Adachi, Executive Director, CMO, and Head of the Marketing Division and Digital Business Division at FamilyMart; Tatsuo Odani, President of FamilyMart; Hiroshi Mikitani, Chairman and CEO of the Rakuten Group; and Naho Kono, Executive Vice President and Group CMO of the Rakuten Group.=May 22,2026,Tokyo

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Princess Kako at greenery promotion event

Japan's Princess Kako (L) meets attendees at a greenery promotion event in Tokyo on May 9, 2026. (Pool photo)

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Princess Kako at greenery promotion event

Japan's Princess Kako attends a greenery promotion event in Tokyo on May 9, 2026.

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Princess Kako at greenery promotion event

Japan's Princess Kako speaks during a greenery promotion event in Tokyo on May 9, 2026.

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Japan's emperor at greenery event

Japan's Emperor Naruhito and Empress Masako attend an award ceremony in Tokyo on April 24, 2026, held for people who have contributed to the promotion of greenery and forestry. (Pool photo)

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Japan's emperor at greenery event

Japan's Emperor Naruhito and Empress Masako attend an award ceremony in Tokyo on April 24, 2026, held for people who have contributed to the promotion of greenery and forestry. (Pool photo)

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Japan's emperor at greenery event

Japan's Emperor Naruhito and Empress Masako attend an award ceremony in Tokyo on April 24, 2026, held for people who have contributed to the promotion of greenery and forestry. (Pool photo)

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Japan's emperor at greenery event

Japan's Emperor Naruhito and Empress Masako attend an award ceremony in Tokyo on April 24, 2026, held for people who have contributed to the promotion of greenery and forestry. (Pool photo)

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Shiseido Store

SHANGHAI, CHINA - DECEMBER 15, 2025 - Customers participate in Shiseido marketing promotion event in the store in Shanghai, China on December 15, 2025.

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Shiseido Store

SHANGHAI, CHINA - DECEMBER 15, 2025 - Customers participate in Shiseido marketing promotion event in the store in Shanghai, China on December 15, 2025.

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Shiseido Store

SHANGHAI, CHINA - DECEMBER 15, 2025 - Customers participate in Shiseido marketing promotion event in the store in Shanghai, China on December 15, 2025.

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Japanese sake promotion in Cambodia

Cambodian government officials and people involved in the food and beverage industry take part in an event promoting rice wine made in Gifu Prefecture, central Japan, on Dec. 3, 2025, at the Japanese embassy in Phnom Penh.

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Japanese sake promotion in Cambodia

Cambodian government officials (2nd and 3rd from L) taste sake at an event promoting rice wine made in Gifu Prefecture, central Japan, on Dec. 3, 2025, at the Japanese embassy in Phnom Penh.

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Japanese emperor, empress in Mie Prefecture

A rainbow forms over a vehicle carrying Japanese Emperor Naruhito and Empress Masako following their arrival at Kashikojima Station in Shima in Mie Prefecture, central Japan, on Nov. 9, 2025, to attend a national event for the conservation of fishery resources and promotion of the fishing industry. (Pool photo)

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Skincare Brand LA MER

SHANGHAI, CHINA - OCTOBER 20, 2025 - Citizens participated in the promotion event held by the skincare brand LA MER in Daimaru Department Store on Nanjing Road, Shanghai, China, October 20, 2025.

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Japan PM Ishiba at food promotion event

Japanese Prime Minister Shigeru Ishiba delivers a speech at an event to promote Japanese food products to ambassadors from over 100 countries, hosted by the country's Central Federation of Societies of Commerce and Industry, in Tokyo on Oct. 8, 2025.

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Japan PM Ishiba at food promotion event

Japanese Prime Minister Shigeru Ishiba delivers a speech at an event to promote Japanese food products to ambassadors from over 100 countries, hosted by the country's Central Federation of Societies of Commerce and Industry, in Tokyo on Oct. 8, 2025.

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Japan PM Ishiba at food promotion event

Japanese Prime Minister Shigeru Ishiba (far R) tastes a local specialty at an event to promote Japanese food products to ambassadors from over 100 countries, hosted by the country's Central Federation of Societies of Commerce and Industry, in Tokyo on Oct. 8, 2025. (Pool photo)

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Japan PM Ishiba at food promotion event

Japanese Prime Minister Shigeru Ishiba delivers a speech at an event to promote Japanese food products to ambassadors from over 100 countries, hosted by the country's Central Federation of Societies of Commerce and Industry, in Tokyo on Oct. 8, 2025.

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Japan tourism promotion in Hanoi

Employees of local travel agencies taste sake while listening to an explanation about the rice wine during an event promoting Japanese regional tourism in Hanoi on Sept. 30, 2025.

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Japan tourism promotion in Hanoi

Members of the opera company at Huis Ten Bosch seaside resort in Sasebo, Nagasaki Prefecture, perform a piece from their repertoire set in Vietnam and the southwestern Japan city of Nagasaki, during an event promoting Japanese regional tourism in Hanoi on Sept. 30, 2025.

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Japanese food promotion event in N.Y.

Japanese Prime Minister Shigeru Ishiba (2nd from R) takes part in an event to promote the export of Japanese food products held at a restaurant in New York on Sept. 23, 2025.

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Japanese sake promotion in Los Angeles

A tasting event to promote Japan's sake is held in Los Angeles on Aug. 16, 2025, with seven brewers from Japan taking part.

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Japanese sake promotion in Los Angeles

A tasting event to promote Japan's sake is held in Los Angeles on Aug. 16, 2025, with seven brewers from Japan taking part.

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Japanese sake promotion in Los Angeles

A tasting event to promote Japan's sake is held in Los Angeles on Aug. 16, 2025, with seven brewers from Japan taking part.

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Japanese sake promotion in Los Angeles

A tasting event to promote Japan's sake is held in Los Angeles on Aug. 16, 2025, with seven brewers from Japan taking part.

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Huawei Pura80 Phone Event in Kuala Lumpur

Huawei's Pura80 mobile phone promotion event in Kuala Lumpur, Malaysia on August 1, 2025.

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Huawei Pura80 Phone Event in Kuala Lumpur

Huawei's Pura80 mobile phone promotion event in Kuala Lumpur, Malaysia on August 1, 2025.

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Huawei Pura80 Phone Event in Kuala Lumpur

Huawei's Pura80 mobile phone promotion event in Kuala Lumpur, Malaysia on August 1, 2025.

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Huawei Pura80 Phone Event in Kuala Lumpur

Huawei's Pura80 mobile phone promotion event in Kuala Lumpur, Malaysia on August 1, 2025.

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Huawei Pura80 Phone Event in Kuala Lumpur

Huawei's Pura80 mobile phone promotion event in Kuala Lumpur, Malaysia on August 1, 2025.

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Huawei Pura80 Phone Event in Kuala Lumpur

Huawei's Pura80 mobile phone promotion event in Kuala Lumpur, Malaysia on August 1, 2025.

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Japan Crown Princess Kiko

Japanese Crown Princess Kiko speaks at a blood donation promotion event in Sendai in Miyagi Prefecture, northeastern Japan, on July 16, 2025.

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Japan Crown Princess Kiko

Japanese Crown Princess Kiko speaks at a blood donation promotion event in Sendai in Miyagi Prefecture, northeastern Japan, on July 16, 2025.

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