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Brewers release new 'happoshu' sparkling beer products

TOKYO, Japan - Major Japanese brewers release new "happoshu" low-malt sparkling beers with no purine or sugar content in Tokyo on Sept. 2. From left are Tanrei Platinum Double by Kirin Brewery Co., Oishii Zero by Suntory Liquors Ltd. and Asahi Super Zero by Asahi Breweries Ltd.

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Competition fierce in 'happoshu' sparkling beer market

TOKYO, Japan - A shopper looks at a can of "happoshu" low-malt sparkling beer with no purine or sugar content at a supermarket of the Aeon retail group in Tokyo on Sept. 2, 2014. Brewers have released a succession of new happoshu beverages in a bid to attract health-conscious consumers.

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Competition fierce in 'happoshu' sparkling beer market

TOKYO, Japan - A shopper looks at a can of "happoshu" low-malt sparkling beer with no purine or sugar content at a supermarket of the Aeon retail group in Tokyo on Sept. 2, 2014. Brewers have released a succession of new happoshu beverages in a bid to attract health-conscious consumers. (Kyodo)

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Brewers release new 'happoshu' sparkling beer products

TOKYO, Japan - Major Japanese brewers release new "happoshu" low-malt sparkling beers with no purine or sugar content in Tokyo on Sept. 2. From left are Tanrei Platinum Double by Kirin Brewery Co., Oishii Zero by Suntory Liquors Ltd. and Asahi Super Zero by Asahi Breweries Ltd. (Kyodo)