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US: Long Lines and Chaos Hit Swatch Stores Over Royal Pop Launch 2

Long lines formed outside Swatch stores across the globe ahead of Saturday's launch of the Royal Pop, a $400–420 pocket watch collaboration with high-end Swiss watchmaker Audemars Piguet. At least 19 U.S. locations were affected, including the SoHo store in New York City. New York emerged as one of the worst flashpoints: at Roosevelt Field Mall on Long Island, cops appeared to break out pepper spray to push back surging crowds, while hundreds of shoppers stormed Times Square and SoHo locations, leading to at least one arrest, according to the NYPD. Swatch eventually shut the stores down over public safety concerns.

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US: Long Lines and Chaos Hit Swatch Stores Over Royal Pop Launch

Long lines formed outside Swatch stores across the world ahead of launch of the Royal Pop, a collaboration between Swatch and Audemars Piguet on Saturday, May 16. At least 19 US locations, including the SoHo store in New York City, were forced to close after crowds became unruly, but crowds lined up outside stores again.

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Haley Lu Richardson out in New York

Actress Haley Lu Richardson leaves her hotel in Soho, New York on January 15, 2026. Photo by Dylan Travis/ABACAPRESS.COM

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Haley Lu Richardson out in New York

Actress Haley Lu Richardson leaves her hotel in Soho, New York on January 15, 2026. Photo by Dylan Travis/ABACAPRESS.COM

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Haley Lu Richardson out in New York

Actress Haley Lu Richardson leaves her hotel in Soho, New York on January 15, 2026. Photo by Dylan Travis/ABACAPRESS.COM

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Haley Lu Richardson out in New York

Actress Haley Lu Richardson leaves her hotel in Soho, New York on January 15, 2026. Photo by Dylan Travis/ABACAPRESS.COM

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Haley Lu Richardson out in New York

Actress Haley Lu Richardson leaves her hotel in Soho, New York on January 15, 2026. Photo by Dylan Travis/ABACAPRESS.COM

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Haley Lu Richardson out in New York

Actress Haley Lu Richardson leaves her hotel in Soho, New York on January 15, 2026. Photo by Dylan Travis/ABACAPRESS.COM

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Haley Lu Richardson out in New York

Actress Haley Lu Richardson leaves her hotel in Soho, New York on January 15, 2026. Photo by Dylan Travis/ABACAPRESS.COM

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Haley Lu Richardson out in New York

Actress Haley Lu Richardson leaves her hotel in Soho, New York on January 15, 2026. Photo by Dylan Travis/ABACAPRESS.COM

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Emilia Clarke out in New York

Actress Emilia Clarke leaves her hotel in Soho, New York on January 15, 2026. Photo by Dylan Travis/ABACAPRESS.COM

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Emilia Clarke out in New York

Actress Emilia Clarke leaves her hotel in Soho, New York on January 15, 2026. Photo by Dylan Travis/ABACAPRESS.COM

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Emilia Clarke out in New York

Actress Emilia Clarke leaves her hotel in Soho, New York on January 15, 2026. Photo by Dylan Travis/ABACAPRESS.COM

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Emilia Clarke out in New York

Actress Emilia Clarke leaves her hotel in Soho, New York on January 15, 2026. Photo by Dylan Travis/ABACAPRESS.COM

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Emilia Clarke out in New York

Actress Emilia Clarke leaves her hotel in Soho, New York on January 15, 2026. Photo by Dylan Travis/ABACAPRESS.COM

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Emilia Clarke out in New York

Actress Emilia Clarke leaves her hotel in Soho, New York on January 15, 2026. Photo by Dylan Travis/ABACAPRESS.COM

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Emilia Clarke out in New York

Actress Emilia Clarke leaves her hotel in Soho, New York on January 15, 2026. Photo by Dylan Travis/ABACAPRESS.COM

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Emilia Clarke out in New York

Actress Emilia Clarke leaves her hotel in Soho, New York on January 15, 2026. Photo by Dylan Travis/ABACAPRESS.COM

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