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KDDI unveils new mobile phone brand in tie-up with designers

KDDI unveils new mobile phone brand in tie-up with designers

TOKYO, Japan - A woman shows one of the new mobile phones KDDI Corp. rolled out on April 7 under its new ''iida'' brand name. The handbag-shaped handset is one of three hand-painted models designed by internationally renowned Japanese artist Yayoi Kusama, featuring patterns of her brightly colored polka dot motif. The handset is expected to hit the market this summer for over 40,000 yen.

  •  
KDDI unveils new mobile phone brand in tie-up with designers

KDDI unveils new mobile phone brand in tie-up with designers

TOKYO, Japan - A woman shows one of the new mobile phones KDDI Corp. rolled out on April 7 under its new ''iida'' brand name. The handbag-shaped handset is one of three hand-painted models designed by internationally renowned Japanese artist Yayoi Kusama, featuring patterns of her brightly colored polka dot motif. The handset is expected to hit the market this summer for over 40,000 yen. (Kyodo)

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