Advert for Truefitt & Hill - hair stylists & products 1937

\'Permanence plus\'. Permanent waving - essentially a product of this generations - still depends for its perfect expression on traditional craftsmanship. Only the expert\'s knowledge of hair in its infinite variety of texture can ensure the perfect waves for you. Only the artist\'s flair can interpret the wave to suit your personality, creating from it a style for you alone.1937