ILEA000161303: Sales promotion by Heineken ahead of Rugby World Cup

1 year before 2025 World Expo

Tokyo, Japan, April 13 Kyodo -Uniforms for the 2025 World Expo staff are unveiled during an event in Tokyo on April 13, 2024, exactly a year before the opening of the event in Osaka, western Japan.(Kyodo)

Japan's July-Sept. GDP growth

Photo shows a special sale held at an apparel shop in Tokyo on Sept. 30, 2019, the eve of Japan's consumption tax hike from 8 percent to 10 percent. The country's inflation-adjusted gross domestic product expanded an annualized real 0.2 percent in the July-September quarter, helped by a last-minute rise in demand ahead of the tax increase. (Kyodo) ==Kyodo

Marble running autonomously (left) and Effibot following it.

The Tokyo Metropolitan Government (TMG) conducted a demonstration test of a transportation robot on the Marunouchi Building grounds in Marunouchi, Tokyo. The effectiveness of the robots was verified as a solution to the social issues facing the Tokyo Metropolitan Government, such as labor shortages and the burden of transportation work. The event was designed for the last mile in logistics. The robots, "Marble" and "Effibot" provided by Up Quality (Shinjuku-ku, Tokyo), were used to transport the cargo from the unloading point to a sales store about 100 meters away. Marble went to the destination autonomously, and Effibot, loaded with farm products, followed Marble. In an environment where an unspecified number of people come and go, we verified issues for practical use, such as safety and stability. This demonstration experiment is the third phase of the Tokyo Metropolitan Government's "Tokyo Robot Collection" project. Marunouchi Building, November 2, 2019; Credit: Nikkan Kogyo Shimbun / Kyodo News Images

Docomo's trial 5G service in Japan

NTT Docomo Inc. President Kazuhiro Yoshizawa announces in Tokyo on Sept. 18, 2019, that it will start a trial 5G service at venues for the Rugby World Cup in Japan, and the country's major airports and train stations ahead of its commercial launch scheduled in the spring 2020. (Kyodo) ==Kyodo

Japan resumes commercial whaling

People taste whale meat at an event sponsored by a cross-party group of Japanese lawmakers in Tokyo on June 13, 2019, to promote the preservation of whale meat culture in the country. Japan resumed commercial whaling on July 1, following its withdrawal from the International Whaling Commission the previous day. (Kyodo) ==Kyodo

Japan resumes commercial whaling

People taste whale meat at an event sponsored by a cross-party group of Japanese lawmakers in Tokyo on June 13, 2019, to promote the preservation of whale meat culture in the country. Japan resumed commercial whaling on July 1, following its withdrawal from the International Whaling Commission the previous day. (Kyodo) ==Kyodo

Sales promotion by Heineken ahead of Rugby World Cup

A bartender serves Heineken beer at a promotional event in Tokyo on June 4, 2019, ahead of the Rugby World Cup in Japan later this year. A sponsor of the World Cup, the Japanese distributor of Heineken beer is aiming for a 70 percent year-on-year increase in sales between September and November, when the World Cup will be held in the country. (Kyodo) ==Kyodo

Torch relay for 2020 Olympics

Japanese swimming star Kousuke Kitajima (L), actress Haruka Ayase (C) and Ritsu Doan of Dutch soccer team FC Groningen pose at an event held by Tokyo Olympics sponsor Coco-Cola (Japan) Co. in Tokyo on June 10, 2019, to promote its torch relay smartphone app. About 10,000 people will take part in the 121-day torch relay from March 26, 2020, covering more than 800 municipalities in Japan's 47 prefecture. (Kyodo) ==Kyodo

Asahi Breweries "Dare to Bottle" promotional tool

As part of its efforts to expand sales of beer for business use, Asahi Breweries will launch a nationwide "Dare to Bottle" sales promotion program for bottled beer at restaurants. The idea is to promote the value of drinking beer in small groups or at one's own pace, other than at banquets, mainly to young people. The company will provide promotional tools such as posters for in-store use. Based on the results of tests conducted at about 10 stores in Tokyo, the company plans to expand the program nationwide. "Dare to bottle" is used as a keyword to make consumers reaffirm the value of bottled beer. In addition to the need to toast with a large group of people and the need to have a good time, it also emphasizes the value of communicating with friends by pouring a bottle and drinking at one's own pace. Photo taken on June 5, 2019, location unknown, credit: Nikkan Kogyo Shimbun / Kyodo News Images

Heineken beer sales target during Rugby World Cup

Heineken Kirin K.K., the Japanese distributor of Heineken beer, says in Tokyo on June 4, 2019 that it aims at a 70 percent year-on-year increase in sales between September and November, when the Rugby World Cup will be held in the country. (Kyodo) ==Kyodo

Sales promotion by Heineken ahead of Rugby World Cup

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Marble running autonomously (left) and Effibot following it.

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Japan resumes commercial whaling

Japan resumes commercial whaling

Sales promotion by Heineken ahead of Rugby World Cup

Torch relay for 2020 Olympics

Asahi Breweries "Dare to Bottle" promotional tool

Heineken beer sales target during Rugby World Cup