Asahi Breweries "Dare to Bottle" promotional tool

Asahi Breweries "Dare to Bottle" promotional tool

As part of its efforts to expand sales of beer for business use, Asahi Breweries will launch a nationwide "Dare to Bottle" sales promotion program for bottled beer at restaurants. The idea is to promote the value of drinking beer in small groups or at one's own pace, other than at banquets, mainly to young people. The company will provide promotional tools such as posters for in-store use. Based on the results of tests conducted at about 10 stores in Tokyo, the company plans to expand the program nationwide. "Dare to bottle" is used as a keyword to make consumers reaffirm the value of bottled beer. In addition to the need to toast with a large group of people and the need to have a good time, it also emphasizes the value of communicating with friends by pouring a bottle and drinking at one's own pace. Photo taken on June 5, 2019, location unknown, credit: Nikkan Kogyo Shimbun / Kyodo News Images

  • Product Code
  • ILEA000687735
  • Registered date
  • 2019/6/05 00:00:00
  • Credit
  • THE NIKKAN KOGYO SHIMBUN / Kyodo News Images
  • Media source
  • THE NIKKAN KOGYO SHIMBUN
  • Media size
  • 3024 × 4032 pixel
  • Resolution
  • 72 dpi
  • Deployment size
  • 4.55(MB)*
  • Special instruction
  • **The text may be generated by an automatic translation system**

*File size when opened in Photoshop, etc.

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