Interactive festival highlighting innovation opens in U.S. Austin

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Interactive festival highlighting innovation opens in U.S. Austin

STORY: Interactive festival highlighting innovation opens in U.S. Austin DATELINE: March 12, 2022 LENGTH: 00:03:00 LOCATION: AUSTIN, U.S. CATEGORY: TECHNOLOGY SHOTLIST: various of SXSW exhibitionSOUNDBITE 1 (English): JOE VALADEZ, Musicianvarious of people attending South by Southwest (SXSW) Conference and FestivalsSOUNDBITE 2 (English): MEGUMI YOSHINAGA, Presentervarious of people attending South by Southwest (SXSW) Conference and FestivalsSOUNDBITE 3 (English): MEGUMI YOSHINAGA, Presenter STORYLINE: South by Southwest (SXSW) Conference and Festivals, a conglomerate of film screenings, interactive media, music festivals and conferences, opened Friday in Austin, making the capital city of the U.S. state of Texas an ocean of cross-industry discoveries and innovations. Joe Valadez, a musician living in Austin, said the city was impacted when SXSW was canceled in 2020, noting that there are "so many people that count on this festival as a way to make income for a good chunk of the year." SOUNDBITE 1 (Englis

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