Gen Z's love of Guochao bodes well for Chinese economy

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Gen Z's love of Guochao bodes well for Chinese economy

STORY: Gen Z's love of Guochao bodes well for Chinese economy DATELINE: April 3, 2022 LENGTH: 00:01:24 LOCATION: JINAN, China CATEGORY: CULTURE/ECONOMY SHOTLIST: 1. various of the products 2. SOUNDBITE 1 (Chinese): ZHANG ZHE, Consumer 3. SOUNDBITE 2 (Chinese): ZHU SINAN, BLoomage Biotech STORYLINE: Guochao, a consumer trend translated as "China-chic", has swept through the nation's younger generations recently. Many believe that the younger generations' confidence in Chinese culture and their national identity is reflected in the popularity of cultural products. Zhang Zhe, born in 1999, has bought many Chinese-brand cosmetic products or those featuring Chinese designs. SOUNDBITE 1 (Chinese): ZHANG ZHE, Consumer "I prefer to buy the domestic products for their fashionable design. Besides, they are as good as the overseas brands in quality. Now I like the Chinese makeup brands more." According to Chinese internet giant Baidu last year, the amount of consumer attention received by Guochao has increa

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  • 2022/4/03 00:00:00
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  • Xinhua / Kyodo News Images
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