Austrian wineries eye China's niche market

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Austrian wineries eye China's niche market

STORY: Austrian wineries eye China's niche market DATELINE: April 17, 2022 LENGTH: 00:01:30 LOCATION: Vienna CATEGORY: ECONOMY/MARKET SHOTLIST: 1. various of the wine 2. SOUNDBITE (German): JOHANNES SCHMUCKENSCHLAGER, President of the Austrian Winegrowers' Association STORYLINE: Johannes Schmuckenschlager, president of the Austrian Winegrowers' Association, said he is optimistic about Austrian wines further expanding their footprint in the highly competitive Chinese market. According to the Austrian Wine Marketing Board, the revenue of Austria's wine exports to China reached 2.19 million euros (about 2.37 million U.S. dollars) in 2021, surging 77.9 percent from the previous year. SOUNDBITE (German): JOHANNES SCHMUCKENSCHLAGER, President of the Austrian Winegrowers' Association "Now the Chinese wine lovers have discovered white wine, and Austria is among the world leaders in this area. Austrian white wines are known for their composition, fruitiness, extracts and drinking pleasure. We have such advantages

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