Chinese brands seek opportunities in Europe at German tech fair IFA

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Chinese brands seek opportunities in Europe at German tech fair IFA

STORY: Chinese brands seek opportunities in Europe at German tech fair IFA DATELINE: Sept. 5, 2022 LENGTH: 00:01:43 LOCATION: Berlin CATEGORY: ECONOMY SHOTLIST: 1. various of the fair 2. SOUNDBITE (English): YANNICK FIERLING, CEO of Haier Europe 3. SOUNDBITE (Chinese): STEVEN ZHANG, TCL Electronics Europe STORYLINE: The German tech fair IFA 2022 is being held in Berlin from Sept. 2 to 6. This year's fair is focusing on sustainability, connectivity and artificial intelligence, particularly for smart living. At the fair, Chinese brands are looking to further expand their overseas market shares and shift toward higher-end brand images. SOUNDBITE (English): YANNICK FIERLING, CEO of Haier Europe "I think the fair and the exhibition we're doing here is a great proof on how much we have been growing in Europe in the past year and the ambition we do have in this region, which is simply to become the leader. We have an 8.1 percent market share and we have a very precise and ambitious plan in order to grow in the

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