China's "Double 11" shopping fest brings opportunities for global brands
STORY: China's "Double 11" shopping fest brings opportunities for global brands
DATELINE: Nov. 11, 2022
LENGTH: 00:01:52
LOCATION: HANGZHOU, China
CATEGORY: ECONOMY
SHOTLIST:
1. SOUNDBITE 1 (Chinese): YANG GUANG, President of Industrial Development and Operation Center of Taobao and Tmall
2. SOUNDBITE 2 (Chinese): MU SHAN, General Manager, Marketing Department of Taobao and Tmall
3. SOUNDBITE 3 (Chinese): ZHANG PENG, Head of JD Logistics Asia One Chengdu Intelligent Industrial Park
STORYLINE:
China's Singles' Day shopping festival, also known as "Double 11" as it falls on Nov. 11, is a carnival for online shoppers.
Kicking off in late October, the online shopping spree is also proved to be a bonanza for global brands as consumers' demand for imported goods is robust.
According to e-commerce giant JD.com, the order value of products on its global brands platform surged 178 percent year on year on its first day of the presale.
Another major market player Tmall said more than 1,600 new overseas brands part
- Product Code
- ILEA001056088
- Registered date
- 2022/11/11 00:00:00
- Credit
- Xinhua / Kyodo News Images
- Media source
- Xinhua News Agency.All Rights Reserved
- Media size
- 1920 × 1080 pixel
- Deployment size
- 117.21(MB)*
*File size when opened in Photoshop, etc.