China's "Double 11" shopping fest brings opportunities for global brands

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China's "Double 11" shopping fest brings opportunities for global brands

STORY: China's "Double 11" shopping fest brings opportunities for global brands DATELINE: Nov. 11, 2022 LENGTH: 00:01:52 LOCATION: HANGZHOU, China CATEGORY: ECONOMY SHOTLIST: 1. SOUNDBITE 1 (Chinese): YANG GUANG, President of Industrial Development and Operation Center of Taobao and Tmall 2. SOUNDBITE 2 (Chinese): MU SHAN, General Manager, Marketing Department of Taobao and Tmall 3. SOUNDBITE 3 (Chinese): ZHANG PENG, Head of JD Logistics Asia One Chengdu Intelligent Industrial Park STORYLINE: China's Singles' Day shopping festival, also known as "Double 11" as it falls on Nov. 11, is a carnival for online shoppers. Kicking off in late October, the online shopping spree is also proved to be a bonanza for global brands as consumers' demand for imported goods is robust. According to e-commerce giant JD.com, the order value of products on its global brands platform surged 178 percent year on year on its first day of the presale. Another major market player Tmall said more than 1,600 new overseas brands part

  • Product Code
  • ILEA001056088
  • Registered date
  • 2022/11/11 00:00:00
  • Credit
  • Xinhua / Kyodo News Images
  • Media source
  • Xinhua News Agency.All Rights Reserved
  • Media size
  • 1920 × 1080 pixel
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  • 117.21(MB)*
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