Scotch on 'Alaskan rock'

TOKYO, Japan - The Tokyo bar LoiteR serves Scotch whisky with what the owner Ryota Nanba says is ice dug up from Alaskan permafrost. This so-called Scotch on ''Alaskan rock'' is part of a sales campaign launched by Kirin Brewery Co. to perk up the consumption of whisky in Japan. Kirin officials say the company, the distributor of Scotch whisky Shevas Regal in Japan, has contracted for 7 tons of Alaskan permafrost ice from a licensed U.S. dealer. The ice is being distributed for free to more than 600 bars in Tokyo, Osaka and Nagoya that are participating in the Kirin campaign, and customers ordering a Chevas in these bars can ask for Alaskan ice to go with their whisky. As sake and other Japanese liquors have been nibbling away at the non-native alcohol market, the consumption of whisky in Japan has reportedly fallen below 100,000 kiloliters a year from a peak of 380,000 kl in 1983.

• Product Code
• ILEA001216976

• Registered date
• 2007/8/18 00:00:00

• Credit
• Kyodo / Kyodo News Images

• Media source
• 2007 Kyodo News

• Media size
• 1864 × 1228 pixel

• Resolution
• dpi

• Deployment size
• 940.37(KB)*

• Special instruction

*File size when opened in Photoshop, etc.